Consumer Behavior

1
Consumer Behavior
2
Cultural Factors
Buyer
3
Social Factors
Reference Groups
Family
Roles Statuses
4
Influences on Consumer Behavior
Personal Influences
5
Psychological Factors
Motivation
Perception
Learning
Beliefs Attitudes
6
Consumer BuyingProcess
Problem recognition
7
Four Types of Buying Behavior
Complex Buying Behavior
Variety- Seeking Behavior
High Involvement
Low Involvement
Dissonance- Reducing Buying Behavior
Habitual Buying Behavior
8
Decision Making Sets
9
U.S. Consumers in 2004

• Increasingly wired
• Increasingly diverse
• Changing family and living patterns
• Emergence of a new childrens market
• Increasing gap in income
• Increasing level of education
• Insecure about the future
• Aging

10
Chinese Consumers in 2004