Michal Liekens

1

• Group
• Michaël Liekens
• Evi Jansen
• Peter Pierle
• Iris Moreno Aguilar
• An Rodriguez

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Target group? Current situation?

• Communications problem in the Interfaculty
  Communications problem towards non Interfaculty
  teachers We focus on the NON interfaculty
  teachers.

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Analysis of the target group

• At C-MD you are constantly changing ways of
  working, innovating, .

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innovative content-less
(without content) conservative Moralising
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Analysis of the target group

• They want to build a community of C-MD students
  who can learn from them and from each other

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community- dependant orientated
Individualistic empowered
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Analysis of the target group

• C-MD teachers are proud that they stand on the
  verge of a new education. They are all very good
  at what they do, and want to be on top when new
  knowledge arrives.

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Self-confident arrogant Insecure
tolerant
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Starting point Today

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• The present is grounded in the past C-MD is
  not a business but an educational environment -
  Step away from the corporate military thinking
  C-MD is more a cooperation between the
  different teachers to create an education that
  fits the ideology

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Starting point Today

• Why is there a fear ? Ex. The lack of
  enthusiasm to read the offered material from the
  Interfaculty as some fear of change.

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Starting point Today

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• Why is there a fear ? C-MD is a very young
  education Finally some sort of stability
  Well thought decision not to change Know
  exactly what the dangers of the delta are.

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Starting point Today

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• Why is there a fear ? Change agents, must
  help and lead into the Delta. This will bring
  along some resistance

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Attitudes concerning the interfaculty

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• Attitude is the inner judgement.Attitudes can
  be categorised in three components Cognitive
  component cognitive parts of an attitude The
  thinking, knowledge etc. Might be informed about
  the positive aspect concerning the interfaculty
  program, and all of its pros and
  contras.Affection component the feelings
  about a certain subject. The feeling a teacher
  has with the interfaculty program. Useful or not
  at all? Are there more pros than contras and
  why should they get involved with it.Behaviour
  component The actions a teacher can do. Take
  our flyer, read it, fill in the questions we put
  on the internet,

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Attitudes concerning the interfaculty

• GOAL teachers mix all of these components into
  some sort of balance .Cognitive
  DissonanceFestinger cognition means everything
  someone knows, thinks and feels Attitude is in
  this concept also a cognition When cognitions
  are interfering, one talks about cognitive
  dissonance, which can lead to frustration.

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How to apply the change
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How to apply the change

• The communication plan - Get the non
  Interfaculty teachers aware of what the
  Interfaculty is - What sort of curriculum it
  has - How it fits into C-MD Neededa clear
  explanation but it has to stay on a surface level

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How to apply the change

• The communication process - Everything what
  moves and changes in the change management,
  target groups and their relations.Acquaintance
  (pre-phase)MotivationAnalysis of the point of
  departureDetermining goalsDetermining
  strategyImplementationEvaluation

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How to apply the change

• The MessageInterfaculty, a cooperation
  between 3 schools. New curriculum, new structure,
  one step closer to an international education

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How to apply the change

• How to bring the Message over?Give the
  information in own facultyEmail?? ltgt
  FilteringPaper? Natural reflex. design of the
  paper as appealing as possible and the content
  as interesting as possible so that the teachers
  will continue to read it.