The next generation of Audio Branding

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The next generation of Audio Branding
Simon Prentice Marketing Manager
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• Who we are
• Audio branding and recording studio based in the
  North West.
• A company with the right mix of experience and
  youthful creativity.
• Working with companies all over the world the
  best singers, composers and voices

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• What we offer
• Radio ID jingles
• Sweepers
• Record singovers
• Commercial production
• Commercial jingles
• Audio visual video soundtracks

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Why Jingles?

• The only way of audio branding your station
• The most distinctive way of making your station
  recognisable to the public
• They allow you to tell your listeners who you
  are and what they can expect to hear (as your
  jingles will reflect what you play).
• Jingles help fill that gap between changes in
  record tempos, add depth to a standard link.
• And

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lets face it these companies cant be wrong
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• Radio IDs
• Produce our own packages for stations around the
  world - from soft AC stations to Hot dance
  stations
• All are produced to the highest standard, using
  modern production techniques
• Giving the IDs a fresh and cutting edge sound
• We can also re-sing from original jingles from
  the 1960s through to late 1990s ideal for
  that little bit of nostalgia to a classics show
  or as a comedy jingle.

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Commercial Production Why use radio to
advertise? We all know that you want your
advertisement to be heard by the target market
as often as possible as repetition is the key
to retention! These figures may interest you.
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Average exposure to a campaign on different
mediums
Source RAB.co.uk
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Another reason to use radio advertising..
Radio commercials are cheap to make!!!
(especially compared to TV)
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• Commercial Production
• What we can do
• Script writing
• Anything from a budget 9 second,1 voice
  commercial to 60 second 4 voice commercial jingle
  with music and sound effects
• All at a reasonable price!

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Sweepers An essential part of audio branding.
They can make a show or feature sound that extra
bit special! Can express to the listener exactly
what your station is about fun, lively, young,
etc. Can also help align your brand with a
lifestyle - a lifestyle statement
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Record singovers For new records it can make a
hit record be associated with your station.
Allowing listeners to think of your station (even
sing your station name) every time they hear the
song! Increases recall rates for your brand and
associate your brand with an extra area of the
listeners life. Cost effective way of audio
branding We can do any record from Queen to Rue
da Silva
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Audio visual video soundtracks Our engineers
have vast experience in producing soundtracks for
video and television working with artists such
as David Jason, Steve Coogan, Lisa Stansfield,
Keith Allan, Mark Radcliff, New Order, John
Humphries and even Ken Barlow!
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• CD duplication
• We also offer a service of CD duplication
• Audio CD
• CD-ROM
• Standard data CDs
• We can do one offs, batches and whole jobs!

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