CCIT Center for Commercialization of ITS Technologies

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CCIT Center for Commercialization of ITS
Technologies
CCIT Center for Commercialization of ITS
Technologies
HAMED BENOUAR Executive Director Center for
Commercialization of ITS Technologies University
of California, Berkeley
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Center Focus

• Bring the best minds together to do follow up
  RD, testing and evaluation of ITS
• Collaboration between Researchers, Industry
  Professionals and practitioners
• Accelerate the commercial deployment of
  transportation products and services
• Solve transportation problems using new products
  and services
• Facilitate Traffic Data dissemination
• Focus researcher and industry efforts to ITS

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Moving Research to Deployment
Applied Research
Prototype Development Preliminary Testing
Real-world System Testing Refinement (TESTBEDS)
DEPLOYMENT COMMERCIALIZATION (CCIT)
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Benefits

• For the traveling public and operating agencies
• Improve the safety and efficiency of the
  transportation system

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Benefits

• For the Industry
• Access to leading edge technology solutions
  through the University of California
• Partnership with other institutions, Silicon
  Valley high-tech companies, labs and centers
• Provide access to experienced professionals who
  understand transportation system needs
• Provide links to other PATH labs, testbeds and
  operations centers
• Provide access to traffic data and state-of-the
  art traveler information technology

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Benefits

• For Academic Institutions
• Expose students/researchers to the most advanced
  elements of transportation and IT worlds
• Involve graduate student researchers in
  commercial activities and projects
• Facilitate IT Firms student sponsorship/internship
  s
• Support course work in ITS
• Promote collaboration across university campuses

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CCIT Programs

• Traveler Information
• Traffic Data Collection and dissemination
• Vehicle Information and Control
• In-vehicle information systems
• Transportation Management Systems
• Performance management
• New System Concepts
• In-vehicle technologies for transit
  Carsharing,..

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Potential Center Projects

• Caltrans Performance Measurement System (PeMS)
• Integrated Transportation Performance Management
• Traffic Data collection/dissemination
• Partnership with Information Service Providers
• Smart Detector Technology (Vehicle Signature)
• Border Crossing ITS Technologies (US-Mexico)
• Technologies for Carsharing
• Cellular Technology for traffic data
  collection/traveler information

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Current Membership Interest

• DaimlerChrysler (Casrsharing/Traffic
  Data/Internet Car)
• Honda and GM (Carsharing/Mobility)
• Inductive Signature Technology (Travel
  Time/OD/Maint)
• Kivera (PeMS/Traveler Info)
• Orincon (Smart Loops/Vehicle Classification)
• _at_Road (New ventures)
• Siemens (Gardner Systems)
• Silicon Valley Manufacturing Group
• Sprint (Cellular Location/Travel Time/E911)
• Sun Microsystems (Internet Car PDA)
• Transcore (Border Crossing/DSRC)
• Transit Solutions (CISCO/SV connection)
• Zapple Technologies (Venture Capital Connection)

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Business/Membership Model

• Membership agreement
• simplified to resolve Intellectual Property
  issues
• Business model for member participation
• members participation through collaboration in
  individual projects
• Collaborative projects
• require private match
• selected competitively
• IP Agreements negotiated at the project level.

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Current Activities

• Reassessing Center Activities and Industry
  Support
• Collaboration with CITRIS and Calit2
• CommerceNet, NGI, Dept. of Commerce
• Caltrans Deployment Support
• Workshop with Industry Partners
• Center Kickoff Meeting
• Integration with Other Activities/Centers and
  Testbeds

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Contact Information

• For more information, please visit
• the center website at
• www.calccit.org