Title: Urban Transport Benchmarking Initiative
1Urban Transport Benchmarking Initiative
- Paris and the Urban Transport Benchmarking
Initiative
Isabelle Bachmann- RATP- Paris
2introduction
- the greater Paris region key facts and data
- Our involvement in UTBI
- Good examples in influencing behaviour of
customers or citizens - Conclusion of the group
3Greater Paris region Ile de France
- 11 million Inhabitants
- Low density 937 (people per Km 2)
- 8 counties, 1,2812 municipalities
- 5 million jobs
4The city of Paris
- 2.1 million inhabitants
- High density 20,000 (people per Km 2) in Paris
and its near suburb) - 1 municipality
- 65 of PT journeys focus on Paris
5The organisation of PT within the region
Authority STIF
Improves Networks
Manage operators qualitative contracts
Financing and fare policies
- 2 state owned operators
- Ratp
- Sncf ( suburb trains)
- Private operators (buses)
- 82 private companies
New infrastructure projects of PT
6RATP a mass transit intergrated and multimodal
network
Métro 14 lines RER 2
lines Tramway 2 lines BUS 322
routes workforce 44,000
TRAM
Metro
RER
BUS
Alternative modes
RATP areas and stations, bus stops
.. ...................passenger information
7Key data from the mobility market
- Public transport market share ? 30
- Ratp market share ? 25
- but between 12 in distant surburbs and 62 in
Paris at rush hours
8Key data from the mobilty market
- Main issue
- Market share is stable and public transport
traffic is increasing but not as fast the whole
mobility market - And supply increases each year
9Involvement in the UTBI
- How can we influence travel behaviour in order to
increase the market share of public transport and
retain existing customers ? - Mobilty management
- Marketing and customer satisfaction
- Pricing policies
- Travel behaviour
10Good examples in Organisation of PT and mobility
management
- - Integration of Transport and planning in a
single entity (in the city of Valencia ) - its one of the main pre-conditions for any
success in the promotion of public Transport
11Good examples in Organisation of PT and mobility
management
- Brescia mobility ( depends from municipality)
mobility management includes PT, car parks ,
cycle parks.
12Good examples in Organisation of PT and mobility
management
- Nottingham traffic reduction ( new pedestrian
zones, new car parks)
13Good examples in marketing
- -The night buses in Bietigheim- bissingem for
young people ( specifically equipped with video
screens ) - outcomes increase the image of PT and the use of
PT and discourage drink driving - The one year pass for young people within Ile de
france - (picture)
14MarketingImagineR pass
- Special price
- A 50 saving on monthly pass fares
- Transport bonus
- Unlimited regional travel at week-ends and
school holidays - Specific advantages
- A complete range of attractive offers reduced
prices for leisure activities - Dedicated websitespecific events
- Results
- image of PT improved , market share increased
and fraud reduced
15Good examples in price policies and ticketing
- Helsinki SMS Tickets and smart cards
- replaced the pre-bought tickets associated to
mobile phone and Implementation of the smart card -
- Outcomes
- Increased sales
- Reduced vehicle loading time (and increase
speed on buses) and the cost of tickets
16Good examples in price policies and ticketing
- Ile de France half price for commuters
- Permanent pass (with loss insurance) and
contracts with companies to encourage them to
reimburse more than 50. - Outcomes
- 550 000 customers
- A 7 years loyalty(average) and a life time
value increased
17Good examples in Travel behaviour
- the city of Bologna access control
- Access control measures through the city centre
to enforce pedestrian areas and Car sharing and
preferential parking in the centre. - Outcomes
- reduce congestion and pollution.
- Improving the interchange and intermodality
- In The Hague and in Nottingham (new project of
interchange) - Good interchanges increase mobility and seamless
travel
18Conclusion of the group
- How can we influence the travel behaviour of
citizens in order to increase the market share
and retain existing customers ? - Seamless intermodal travel ( information,
interchange) - Pricing policies ( incentives tax schemes)
- Increase car parks and cycle parks
- Provision of facilities for taking bikes on PT
19Conclusion of the group
- Promote public transport over private vehicles
- If EEC decides to launchan European campaign for
PT? - ( like the mobility week)