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Urban Transport Benchmarking Initiative

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Market share is stable and public transport traffic is increasing but not as ... to enforce pedestrian areas and Car sharing and preferential parking in the centre. ... – PowerPoint PPT presentation

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Title: Urban Transport Benchmarking Initiative


1
Urban Transport Benchmarking Initiative
  • Paris and the Urban Transport Benchmarking
    Initiative

Isabelle Bachmann- RATP- Paris
2
introduction
  • the greater Paris region key facts and data
  • Our involvement in UTBI
  • Good examples in influencing behaviour of
    customers or citizens
  • Conclusion of the group

3
Greater Paris region Ile de France
  • 11 million Inhabitants
  • Low density 937 (people per Km 2)
  • 8 counties, 1,2812 municipalities
  • 5 million jobs

4
The city of Paris
  • 2.1 million inhabitants
  • High density 20,000 (people per Km 2) in Paris
    and its near suburb)
  • 1 municipality
  • 65 of PT journeys focus on Paris

5
The organisation of PT within the region

Authority STIF
Improves Networks
Manage operators qualitative contracts
Financing and fare policies
  • 2 state owned operators
  • Ratp
  • Sncf ( suburb trains)
  • Private operators (buses)
  • 82 private companies

New infrastructure projects of PT
6
RATP a mass transit intergrated and multimodal
network
Métro 14 lines RER 2
lines Tramway 2 lines BUS 322
routes workforce 44,000
TRAM
Metro
RER
BUS
Alternative modes
RATP areas and stations, bus stops
.. ...................passenger information
7
Key data from the mobility market
  • Public transport market share ? 30
  • Ratp market share ? 25
  • but between 12 in distant surburbs and 62 in
    Paris at rush hours

8
Key data from the mobilty market
  • Main issue
  • Market share is stable and public transport
    traffic is increasing but not as fast the whole
    mobility market
  • And supply increases each year

9
Involvement in the UTBI
  • How can we influence travel behaviour in order to
    increase the market share of public transport and
    retain existing customers ?
  • Mobilty management
  • Marketing and customer satisfaction
  • Pricing policies
  • Travel behaviour

10
Good examples in Organisation of PT and mobility
management
  • - Integration of Transport and planning in a
    single entity (in the city of Valencia )
  • its one of the main pre-conditions for any
    success in the promotion of public Transport

11
Good examples in Organisation of PT and mobility
management
  • Brescia mobility ( depends from municipality)
    mobility management includes PT, car parks ,
    cycle parks.

12
Good examples in Organisation of PT and mobility
management
  • Nottingham traffic reduction ( new pedestrian
    zones, new car parks)

13
Good examples in marketing
  • -The night buses in Bietigheim- bissingem for
    young people ( specifically equipped with video
    screens )
  • outcomes increase the image of PT and the use of
    PT and discourage drink driving
  • The one year pass for young people within Ile de
    france
  • (picture)

14
MarketingImagineR pass
  • Special price
  • A 50 saving on monthly pass fares
  • Transport bonus
  • Unlimited regional travel at week-ends and
    school holidays
  • Specific advantages
  • A complete range of attractive offers reduced
    prices for leisure activities
  • Dedicated websitespecific events
  • Results
  • image of PT improved , market share increased
    and fraud reduced

15
Good examples in price policies and ticketing
  • Helsinki SMS Tickets and smart cards
  • replaced the pre-bought tickets associated to
    mobile phone and Implementation of the smart card
  • Outcomes
  • Increased sales
  • Reduced vehicle loading time (and increase
    speed on buses) and the cost of tickets

16
Good examples in price policies and ticketing
  • Ile de France half price for commuters
  • Permanent pass (with loss insurance) and
    contracts with companies to encourage them to
    reimburse more than 50.
  • Outcomes
  • 550 000 customers
  • A 7 years loyalty(average) and a life time
    value increased

17
Good examples in Travel behaviour
  • the city of Bologna access control
  • Access control measures through the city centre
    to enforce pedestrian areas and Car sharing and
    preferential parking in the centre.
  • Outcomes
  • reduce congestion and pollution.
  • Improving the interchange and intermodality
  • In The Hague and in Nottingham (new project of
    interchange)
  • Good interchanges increase mobility and seamless
    travel

18
Conclusion of the group
  • How can we influence the travel behaviour of
    citizens in order to increase the market share
    and retain existing customers ?
  • Seamless intermodal travel ( information,
    interchange)
  • Pricing policies ( incentives tax schemes)
  • Increase car parks and cycle parks
  • Provision of facilities for taking bikes on PT

19
Conclusion of the group
  • Promote public transport over private vehicles
  • If EEC decides to launchan European campaign for
    PT?
  • ( like the mobility week)
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