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British Motor Show

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And in combined car and pick-up retail market share. Sales growth ... Customers and dealers reacted very positively to the car during its tour of urban dealers ... – PowerPoint PPT presentation

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Title: British Motor Show


1
Jim TyrrellManaging Director, Mitsubishi Motors
UK
  • British Motor Show
  • July 17, 2006

2
Agenda
  • 2000 2005 UK performance
  • YTD 2006
  • New L200
  • British Motor Show highlights
  • The future

3
Since 2000 overall Mitsubishi performance has
been transformed
4
The franchise has shown consistent growth in
both sales volumes
5
And in combined car and pick-up retail market
share
6
Sales growth has been predominantly retail
7
We have dramatically increased our sales of
pick-ups
8
2000 2006 Parts sales (m) have more than
doubled
9
The UKs 2nd fastest growing brand 2000-2005
10
2006 performance
11
Passenger car market is down 4
12
But the pick-up market is up 14
13
Mitsubishis YTD sales are down
14
However we have over 1,000 unfulfilled L200 orders
15
And we are in a period of significant transition
16
New L200
17
The new L200 is a runaway success
18
The L200 success story
  • Over 1,500 customer orders before it had arrived
    in dealer showrooms
  • Awards - Professional Van Light Truck
  • - Commercial Fleet World
  • Best residual values - Warrior holds 48 of its
    value over 3 years compared to the Outlaws 41
  • Retail pick-up segment share is now 51 YTD in a
    segment that has grown 14
  • The pre-2006 L200 continues to sell well
  • Full year forecast of 12,000 new L200s and 5,000
    pre-2006 models

19
We have quickly regained pick-up segment
leadership
  • Mitsubishi (51.5) and Nissan (33.5) have 85 of
    the retail market

20
We expect to recover lost sales in 2nd half of
2006 through L200 growth
21
British Motor Show Highlights
22
Lancer Evolution IX FQ-360 debut
23
FQ-360 features
  • Tuned for driveability 366bhp_at_6887rpm and 363lb
    ft_at_3200rpm
  • Torque is 8lb ft more than the Evolution VIII
    FQ-400 and is delivered 2200rpm lower down the
    rev range
  • 0-60mph in an estimated 4.1 seconds
  • Engine modified with high pressure fuel pump,
    high flow catalytic converter reprogrammed ECU
  • Exterior enhancements unique five-spoke
    speed-lined alloy wheels, carbon fibre front lip
    spoiler and sharks tooth rear vortex generator
  • Priced at 35,504 OTR

24
i
25
i feasibility study
  • Customers and dealers reacted very positively to
    the car during its tour of urban dealers
  • The vehicle received a great
  • deal of interest at Badminton
  • Horse Trials
  • Positive feedback from journalists
  • at the SMMT test day
  • On display at the British Motor Show
  • to gauge wider public reaction
  • Negotiations are in the final stages with MMC

26
Our full product range will be on show
  • L200 and Colt CZC will be prominent
  • Mitsubishi will be aiming to sell cars from the
    stand

27
The future
28
Mitsubishis future looks good
  • Britains best selling pick-up for 2006 and
    beyond
  • Highly motivated dealer network
  • 2006 full year sales forecasted at around 39,000
  • New products to be launched in next 18 months
  • All new Outlander March 2007
  • Revised Shogun April 2007
  • Lancer Autumn 2007
  • Lancer Evolution X October 2007

29
All new Outlander March 2007
30
Lancer Autumn 2007
31
Lancer Evolution X October 2007
32
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