Sports Utility Vehicles SUVs

1
Sports Utility Vehicles (SUVs)
What are they?
2
Sports Utility Vehicles (SUVs)
What are they designed to do? What are their main
features?
3
Sports Utility Vehicles (SUVs)
Some facts

• Sales in London rose by 51 in 2004
• 17 increase in sales nationally
• Most sales in Kingston upon Thames, Battersea,
  Putney, Wandsworth and Chingford
• Only 1 in 8 owners have ever taken their 4x4 off
  road
• 6 in 10 never take their 4x4 out of town

4
Sports Utility Vehicles (SUVs)
Why do people buy them? How do manufacturers
sell them? For off-road use in rural
environments, e.g. farmers, and for urban
environments, e.g. family town vehicle.

• Research links
• Land Rover marketing for Freelander -
  www.landrover.com/gb/en/Vehicles/Freelander/Freela
  nder_overview.htm
• Toyota RAV4 marketing www.toyota.com/rav4/
• The AA Car Buyers Guide - www.theaa.com/portal/ap
  pmanager/cbg/live

5
Sports Utility Vehicles (SUVs)
Is there a mismatch between the design and
purpose of some SUVs and the way in which many of
them are used? If so, is it a problem?

• Research links
• This is London website news report -
  www.thisislondon.co.uk/news/londonnews/articles/11
  660836?sourceEvening20Standard
• Sunday Herald news article - www.sundayherald.com/
  38681
• BBC news article - http//news.bbc.co.uk/1/hi/uk_p
  olitics/3739495.stm
• Guardian news article - www.guardian.co.uk/interna
  tional/story/0,3604,1235245,00.html