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Marketing Your Business and Product

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Marketing. Your Business. and Product. New Farmer Workshops. Paula ... Farm Guides. NYFarms Express Project Feb 2. Farm to Chef Networking Day Feb 23 ... – PowerPoint PPT presentation

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Title: Marketing Your Business and Product


1
MarketingYour Business and Product
  • New Farmer Workshops
  • Paula Schafer
  • January 22, 2004

2
What is Marketing?
  • The act or process of selling or purchasing in a
    market.
  • An aggregate of functions involved in moving
    goods from producer to consumer.

Why Do Marketing ?
  • Any production with out effective marketing will
    not bring a rewarding return.

3
The 5 Ps of Marketing
  • Product
  • Producer
  • Place
  • Pricing
  • Promotion

4
Product
5
  • Always sell High Quality Products
  • Offer a Variety of Products
  • Know Your Customers
  • Meet Consumers Needs

6
Producer
  • Share Your Farm Story
  • Producer must be knowledgeable
  • Provide Good Customer Service
  • Communicate well with consumers
  • Ask consumers questions and listen to the
    recommendations on improving the product

7
Place
  • Use a Variety of Outlets to Sell Products
  • Wholesale- sold through a middle person
  • Direct sales sold directly to the consumer

8
Wholesale
  • Wholesale Markets
  • Menands Market
  • Restaurants
  • Other Farms or Retail Stores
  • Auctions

9
Direct Sales
  • From the Farm
  • Farm Stores
  • Farmers Market
  • Community Supported Agriculture (CSA)
  • Pick Your Own

10
Price
  • Never Under Sell the Product
  • Some studies show a consumer is willing to pay
    more for products from a local farm.
  • Be Price Comparable

11
Promotion
12
Publicize Farm and Products
  • Word of Mouth
  • Newsletters
  • Internet
  • Host an Open House
  • Exhibit at County Fairs, Shows, Community Events
  • Advertisement

13
  • NYS Ag Markets Promotions
  • NY Pride program
  • NYS Guide to Farm Fresh Products
  • Cornell Cooperative Extension
  • Farm Guides
  • NYFarms Express Project Feb 2
  • Farm to Chef Networking Day Feb 23

14
Create a Farm Identity
  • Business Card
  • Brochure
  • Farm Sign
  • Website
  • T-shirts, hats

15
Summary
  • Marketing Takes Time and Effort
  • Remember the 5 Ps
  • Utilize various markets to fit your ultimate farm
    goals

16
Questions
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