textformtechnologymedia

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text/form/technology/media

• mdcm2000.
• week 5 2007

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Images www.edwardsamuels.com/illustratedstory/isc
1.htm
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smh audience
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techne- aesthetics
time/space
access/participation
art/science/technology
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mutations

• from offline to online
• industrial to techno-culture
• differing concepts of techne
• interact with technology
• integrate with technology

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techne

• instrumental notion of technology (standing
  reserve)
• evolutionary/ecological notions of technoculture
• the media is the message ( mc luhan)
• the medium tends to distract us from the
  significance of the medium itself.
• thus a move to focus on form as well as content
  and the evolving relationships between the two. (
  ie the user as disembodied content)

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techne- setting in place

• Enframing stresses setting in place, regulating,
  securing, the emphasis in techne is on setting
  free, on unsecuring, on allowing the world to be
  brought forth in non-instrumental ways ( Rutsky
  7)
• history of modernity - an ever increasing
  technological effort to regulate and secure the
  unsettling, artistic aspects in inherent in
  techne.
• technology dismantles and restructures.
• the internet dismantles analog time/spaces and
  reinstitutes another integrative control.

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connecting.

• in a high tech world, this sense of connection
  - of being immersed in the techno cultural world
  that surrounds us - seems to be heightened. In a
  world, the human relationship to technolfogy- and
  with human identity itself- must be imagined in
  new ways (Rutsky 19)

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what does the high tech world look like?

• http//www.nabaztag.com/en/index.html

it looks simple. yet it is complex.
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minimalism and complexity

• bits, bodies, bytes

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a speculative history of the near future media

• http//epic.lightover.com/
• http//www.albinoblacksheep.com/flash/epic
• http//epic.makingithappen.co.uk/

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ritual

• focusses on community, commonality and
  fraternity.
• -gt concerned citizengt the water cooler gt speed
  dialgt friends lists

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adapted from D Holmes 2005135
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integration

• the price to pay for inclusion in the system is
  to adapt to its logic, to its language, to its
  points of entry, to its encoding and decoding (
  Castells)
• we all look through windows or do we? open
  source- multiple platforms.

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first age -gt second age

• or media 1.0 and media 2.0
• media age and information age
• transmission models and ritual models
• content and form

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From broadcast to narrowcast/pointcasta paradigm
shift in media analysis?

• narrowcasting/pointcasting
• niche audiences, participatory spheres of
  interest, intimacy,teleprescence
• relationships of form and content
• rituals rather than transmission.
• informational dynamics

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• What is the relationship between persuasion and
  direct control?
• How does download culture affect broadcast media?
• How does network media trouble some of the basics
  of media studies? Are concepts of identity,
  community, democracy still important?
• Is blogging the death of journalism or a rebirth?
• Why is TV so event dominated? Has the internet
  changed TV? Newspaper? Radio?
• What is media studies today?