Top 10 Mistakes of Web Design Jacob Nielsen 1996

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Top 10 Mistakes of Web DesignJacob Nielsen 1996

• Using Frames
• Gratuitous use of Bleeding-Edge Technology
• Scrolling Text, Marques, and Constantly Running
  Animations
• Complex URLs
• Orphan Pages

• 6. Long Scrolling Pages
• 7. Lack of Navigational Support
• 8. Non Standard Link Colors
• 9. Outdated Information
• 10. Overly long download times

2
New Mistakes in Web DesignJacob Nielsen 1999

• Breaking or Slowing down the Back Button
• Opening New Browser Buttons
• Non-standard use of GUI Widgets
• Lack of Biographies
• Lack of Archives

• Moving pages to new URLs
• Headlines that make no sense out of context
• Jumping at the Latest Internet Buzzword
• Slow Server Response Times
• Anything that looks like advertising

3
How Users Read on the Web
4
They Dont
5
They Scan

• Highlighted keywords
• Meaningful sub-headings
• Bulleted lists
• One idea paragraphs
• Inverted paragraph style
• Half the word count
• Credibility important, users detest marketese

6
Promotional Writing(control condition)

• Nebraska is filled with internationally
  recognized attractions that draw large crowds of
  people every year, without fail. In 1996, some of
  the most popular places were Fort Robinson State
  Park (355,000 visitors), Scotts Bluff National
  Monument (132,166), Arbor Lodge State Historical
  Park Museum (100,000), Carhenge (86,598), Stuhr
  Museum of the Prairie Pioneer (60,002), and
  Buffalo Bill Ranch State Historical Park
  (28,446).

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Concise Text(58 usability improvement)

• In 1996, six of the best-attended attractions in
  Nebraska were Fort Robinson State Park, Scotts
  Bluff National Monument, Arbor Lodge State
  Historical Park Museum, Carhenge, Stuhr Museum
  of the Prairie Pioneer, and Buffalo Bill Ranch
  State Historical Park.

8
Scanable Text(47 Usability Improvement)

• Nebraska is filled with internationally
  recognized attractions that draw large crowds of
  people every year, without fail. In 1996, some of
  the most popular places were
• Fort Robinson State Park (355,000 visitors)
• Scotts Bluff National Monument (132,166)
• Arbor Lodge State Historical Park Museum
  (100,000)
• Carhenge (86,598)
• Stuhr Museum of the Prairie Pioneer (60,002)
• Buffalo Bill Ranch State Historical Park
  (28,446).

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Objective Language(27 usability improvement)

• Nebraska has several attractions. In 1996,
  some of the most-visited places were Fort
  Robinson State Park (355,000 visitors), Scotts
  Bluff National Monument (132,166), Arbor Lodge
  State Historical Park Museum (100,000),
  Carhenge (86,598), Stuhr Museum of the Prairie
  Pioneer (60,002), and Buffalo Bill Ranch State
  Historical Park (28,446).

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Combined(124 Usability improvement)

• In 1996, six of the most-visited places in
  Nebraska were
• Fort Robinson State Park
• Scotts Bluff National Monument
• Arbor Lodge State Historical Park Museum
• Carhenge
• Stuhr Museum of the Prairie Pioneer
• Buffalo Bill Ranch State Historical Park

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Good Example

• http//fullcoverage.yahoo.com