Top 10 Web Design Mistakes

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Top 10 Law Firm Web Design Mistakes
And How to Avoid Making Them
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HIRING A WEB DESIGNER
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Often, web designers are very skilled at
creating a colorful, eye-catching website
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however
isnt looking for aesthetics
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The designer you hire for your firm website needs
to understand what Google is looking for
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The designer you hire for your firm website needs
to understand what Google is looking for
Therefore, the designer you hire for your firm
website needs to understand what Google content,
activity, and trust factors
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NOT IMPLEMENTING SEO BASICS
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You dont have to be a technical expert to
understand SEO basics
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Google looks for keywords
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Keywords need to be in the title of every page
and embedded within content
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Google also looks for backlinks
GOOGLE ALSO LOOKS FOR
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Internal backlinks send a reader from a page on
your site to another page on your site
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External backlinks send someone from a third
party website to your website
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NOT USING CONTENT MANAGEMENT SYSTEM (CMS)
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The best website design wont perform well if you
cannot access, manage, and contribute to the site
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A CMS such as WordPress, Drupal, or Joomla allows
you to do just that
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Wordpress can be used by someone with little, or
no, technical knowledge
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FAILING TO ADD NEW CONTENT
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Google looks for new content
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WITHOUT NEW CONTENT your website is essentially
just a digital brochure
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A law firm should blog at least once a week
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Outsourcing is an option if you dont have the
time to create the blogs
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Research indicates that four outsourced blogs per
month perform better than one attorney-written
blog as a general rule because it shows new
content
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OMITTING LOCAL ADDRESS INFORMATION
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Mobile searching is increasing 400 percent a year
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Directories like Google places compare
information found on your website with other
online listings to try and determine if you
really exist
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Builds trust and confidence
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Include contact information in the header or
footer of each page
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FORGETTING A STRONG CALL TO ACTION
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A strong call to action tells a visitor to your
website what to do next
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Tell visitors how to reach you by including
telephone number and contact link
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Traffic magnets such as an ebook, video, or tip
sheet can also require visitor to input name,
telephone number or email address to download
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7
FAILING TO ENGAGE CLIENTS
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The average attention span of someone surfing the
internet is 15 seconds
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A video grabs a visitors attention
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A video also personalizes the contact AND BUILDS
TRUST
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NOT TRACKING RESULTS
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At any given time you should know how many
visitors your law firms site has had in the last
month, how long they are staying on the site,
which pages are performing well, and how many
visits result in actual contact with your firm
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9
MISSING TRUST AND SOCIAL ICONS
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In the digital age, reviews and peer validation
carry a considerable amount of weight
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10
USING VANITY DOMAINS
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A vanity domain is a domain that includes your
name such as JoeSmithLaw.com
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Both people and Google prefer keyword-rich domain
names, such as IndianapolisEstatePlanning.com
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Be sure to use .com or .net
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FINAL THOUGHTS
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If you dont handle this in-house, consider the
following when hiring an online marketing firm
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