Lead Aggregation Online

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Lead Aggregation Online

• Insurance Direct Marketing Forum
• September 11, 2007

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• Agenda

• Who Is NetQuote?
• What Is Lead Aggregator?
• Online Insurance Shopping
• Who Is The Online Consumer?
• How It Works From A Consumer Perspective?
• How It Works From An Agents Perspective?
• How the Economics Work
• When Selecting a Lead Aggregator
• Q A

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Who is NetQuote?
Developed a Cutting Edge Technology Platform
Telerate Founded
Auto Insurance Shopper Founded
Telerate and Auto Insurance Shopper Merge
Focused Efforts to Serve Local Agents
Application Volume Growth
NetQuote, Inc. purchased by Spectrum Equity
Investors and Stripes Group
Re-branded as
1989
1991
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A Targeted and Cost-Effective Internet Solution
Top 3 Spots Require Big Marketing Budgets
Natural Search Requires Engineering and Strategy
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Online Insurance Shopping
Internet is Hot! Yellow Pages and Referrals
Rapidly Declining!
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Online Insurance Shopping
In Q4 2006, 31 million people 15 of internet
users visited an auto insurance web site, more
than double the million visitors in Q1 2004 Also,
the overall internet visitors grew by 25.6 while
the Auto Insurance visitors grew by 210!
Source COM Score April 2007
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Online Insurance Shopping
Life events drive people online. Aggregators help
you reach them.
Source COM Score April 2007
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Online Insurance Shopping

• 31 million internet users visited an auto
  insurance website in Q4 2006
• Online policy purchases increased 58 year over
  year
• More than half of customers who purchased via
  the agent channel in the past five years have
  obtained an online quote
• After seeing an ad for auto insurance, 2/3 of
  consumers would go online for more information
• 65 of consumers would consider purchasing their
  next auto insurance policy online
• 15 annual growth in submitted quotes online
• 29 annual growth in unique visitors
• 58 annual growth in policies purchased online
• 28.1 million submitted quotes in 2006
• 1.6 million policies purchased online in 2006
• 40 of online Shoppers go to aggregators

Source COM Score April 2007
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Online Insurance Shopping
Over 40 of Online auto Insurance visitors went
to Aggregators.
Source COM Score April 2007
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Who is the online consumer?
65 are over 34 years old
Source Mediamark Research, Inc.
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Who is the online consumer?
75 Have Attended College
Source Mediamark Research, Inc.
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Who is the online consumer?
75 have a household income over 50,000
Source Mediamark Research, Inc.
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Online Spending Boom!
Aggregators Help You Compete!
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Market Leaders
Many of our Competitors and Partners are Growing
Source COM Score April 2007
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Market Leaders
Source - Hitwise
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Market Leaders
Source - Hitwise
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From An Agents Perspective
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From An Agents Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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From A Consumers Perspective
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How The Economics Work
100 Leads Purchased Avg 7.00
Leads
100 Leads Quoted (100)
Leads Contacted (40)
4 Leads Sold (10)
125 Marketing COA 175 (X-sell Home Marketing
COA 0)
Exceptional COAs Within Reach for Aggressive
Companies and Agents
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When Selecting A Lead Aggregator

• How Much Volume Can I get?
• Can I get volume discounts?
• Can I choose specific products by zips (mix and
  match?)
• Can I integrate into a 3rd party product?
  (EZlynx, FSC, ect.)
• Can I integrate into my proprietary software?
  (XML, AL3)
• Can I get custom filters? (driving record,
  current insurance, SIC Codes, Health Conditions,
  etc.)

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Jeff Coppock
720-270-8260coppo_at_netquote.com