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R W Consulting Group
Nike Plus Redesigned
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Nike Plus

• Strengths
• One of a kind
• Well-established
• Nike and Ipod
• Currently no existing competition
• Large percent of runners in America

• Weaknesses
• Heart Rate Monitor
• Rechargeable Battery
• Auto Power Song
• Arm Band
• Separate Products

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Nike Plus

• Opportunities
• Improve Functionality
• User friendly
• Growth Opportunities

• Threats
• New competition entering the market
• Joint Venture fails

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Target Market

• Older teenagers to young adults
• 16 to 35 years old
• Most active age group
• Technology savy
• More likely to have an Ipod
• Most of the time are health conscience

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Nike Plus

• Demographics
• Younger adults
• Psychographic
• Lifestyles

• Geographic
• 5 major running cities
• Behavioristic
• Brand Loyalty
• Benefit expectation

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Nike Plus

• Product
• Accessories sold seperately or as a package
• Price
• Insert and Attachment
• Increase to 45.00
• Armband
• Decrease to 20.00

• Place
• Distribution Channels
• Sporting Good Stores
• Speciality Stores
• Online

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Nike Plus

• Promotion
• Magazines
• Specality
• TV ads
• Specility Channels
• Online
• Websites
• Banners
• Marathons
• Promotional Tents

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Nike Plus
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