Advertising Marketing and Computer Science

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Advertising / MarketingandComputer Science

• Alexis Hayes

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What is Advertising

• Advertising is a form of mass communication
  designed to promote the sale of a product or
  service, or a message on behalf of an
  institution, organization, or candidate for
  political office

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Marketing

• The process by which a product or service
  originates and is then priced, promoted, and
  distributed to consumers.

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• By using graphics or imaging programs on
  computers, todays graphic artist or designer can
  do much of the work previously performed by staff
  artist.

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• On the screen, the artist can see an entire page
  layout, complete with illustrations and photos,
  and easily alter any of them in a few minutes.

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• Before computers, designing a variety of layouts
  could take days, and final art was not so
  detailed or complete as designs created today on
  the computer.
• Todays graphic artist, illustrator, and
  retoucher must be computer literate.

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• The convergence of computer, information,
  communication, and Internet/Web technologies has
  transformed the sales function in many companies
  and made the promise of customer relationship
  management a reality.

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• Computer technology has become an integral part
  of the field of selling.
• Computers can be used to process orders, plan
  time usage, forecast sales, and communicate with
  customers.

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• Perhaps the greatest impact on sales force
  communication is the application of
  Internet/Web-based technologies.
• The intranet is being used to download client
  material, marketing content, account information,
  technical papers, and competitive profiles.

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• It is obvious that computer technology is an
  important part of the fields of advertising and
  marketing.
• This Computer Literacy course has introduced me
  to many of the concepts that will allow me to
  succeed in my career path.