Fall 2001 regional wkshp

1
Cultural Sensitivity Leads to Success in the
African-American Community
2
Strategies Employed/Recommendations

• Utilize focus groups for interventions
• Utilize existing programs
• Conduct social marketing through television and
  mailings
• Target other office staff for interventions

3
Strategies Employed/Recommendations

• Tap into existing meetings and community events
• Activate community partners to reach a larger
  number of beneficiaries
• Build relationships with community health centers
• Provide regular feedback to providers

4
QI Models

• Community Campaign Model
• Key messages on awareness
• Partner with local health care systems to address
  accessibility
• Individual Physician Consultation Model
• Targeted providers below state average
• Systems change package

5
Project Overview

• African Americans represented the largest
  underserved group in Virginia
• Disparity between African Americans and
  Caucasians
• Goals
• Setting

6
Successful Rates
7
Interventions (Culturally Sensitive)

• Clear graphics and bold type
• Word choice
• Drawings representing African Americans
• Short videos

8
Effective Interventions

• Direct mail to beneficiaries
• Promotion through mass media (PSA)
• Provider data feedback
• Active participation in community events

9
Questions or Comments
10
Contact Information

• Annette M Holmes, M.S.A., CPM, CPHQ
• Project Manager
• vapro.aholmes_at_sdps.org

Virginia Health Quality Center 4510 Cox Road,
Suite 400 Glen Allen, VA 23060 Phone (804)
289-5320 FAX [phone] www.vhqc.org