Affrsid

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Conclusions from ECOMM 2003
Managing transport demand to attain sustainable
development and economic effectivness why and
how?
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Impressive!

• Very good
• papers and presentations
• organisation
• results

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1a Traffic environment and growthBest practice
focusing on decoupling

• Decoupling is needed to create sustainability
• Both push and pull is useful
• Vienna Metro U3
• Haulage industry
• Road charging - Oslo and London
• MM can play a vital role decoupling growth and
  increased transport

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1b Monitoring and evaluationTravel pattern
analysis and process feasibility surveys as a
basis for mobility management strategy and
actions

• New methods needed in Mobility Management
• Green commuter plans (Belgium)
• Video based method for monitoring service in
  public transport
• Good result from combining Mobility Management
  and new infrastructure
• 1 decrease in car traffic/year in Lund
• What you dont measure you can't change

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1c Interaction between land use and transport
planningInteraction between spatial planning and
mobility management

• Car free districts is one way of influencing
  mobility
• Scenario-techniques70 of citizen wants less car
  traffic in the city
• Investments in high quality public transport
  (Madrid Metro line) attract both car drives and
  give new travel
• MM can play crucial role in land use planning

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1d Public transportHow can public transport
meet the increased mobility demand?

• Children and youths are an important neglected
  group
• Customer satisfaction surveys can be developed
  taken to account the actual behavior
• Rural areas need special demand responsive
  service SARACEN
• Public transport still need more market
  orientation and MM can contribute

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1e Differences in cities, regions and rural
areasThe framework conditions for mobility
management in conurbations and rural areas

• It is possible (but not easy) to work with
  Mobility Management in small urban and rural
  areas
• Green Tonnage a renewable option for transport
  of gods
• Mobility Management in Borlänge
• With new ways of thinking, and new concepts, MM
  can be utilized in new fields

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1f Effective partnershipQuality partnerships to
generate demand for alternative transport

• In North America Transportation Management
  Associations play a vital role
• New perspective on TDM in the Netherlands
• Cambridge Travel for Work Partnership progress
  since ECOMM 1998
• Partnership, with return on investments, is a
  core issue in Mobility Management, and should
  constantly be renewed

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1g The travellerServices and products for the
traveller

• Switzerland demonstrates application for
  sustainable recreation traffic
• MobiHarz project Integrated mobility management
  and services for visitors
• Modernizing small railway stations infrastructure
  
• Different groups of travelers need to be noticed
  in different ways

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1h MarketingKey factors in achieving change in
attitudes and behaviour

• Smart road user individual marketing campaign
  in Lund
• Individualized marketing (Indimark) in Göteborg
• Odense promotes bicycle traffic innovatively
• New methods can change attitude and behavior and
  MM can be a powerful market tool

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2a Links between policy fieldsThe role of
Mobility Management within the planning process
for sustainable development and transport

• Early implementation in a redevelopment area in
  Lundby, Göteborg
• The European Air Quality Directive give new
  chances for Mobility Management
• Using GIS to implement mobility management in the
  planning process
• Influencing policy demands many different
  approaches

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2b New partnershipsThe need for new structures,
partnerships and interaction for implementation

• The campaign YOU-move.nrw youth MM
• Vi MöTs i Kalmar a forum for new partnerships
  in implementation of mobility management
• New partnerships in reconstruction of old
  industrial areas
• New partnerships can be found among many
  different stakeholders

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2c IncentivesDriving forces and incentives for
implementation

• Hypermobility give needs for radical solutions
• Can we leave the car home?
• Road user charging creating a supportive
  environment for MM
• Both pull and push is needed bribe them and
  charge them!

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2d Carpooling and car-sharingFlexible work,
flexible travel and the new technology

• Environmentalists in private companies first
  users in Swedish carpooling service
• Sun Fleet a green car when you need one
• About the egg-laying wool-milk-sow of
  Car-sharing
• Slowly carpooling and car-sharing are beginning
  to be an alternative. Marketing is crucial.

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2e MarketingKey factors in achieving sustainable
changes in attitudes and behavior

• Travel habits can be changed (TraffIQ Frankfurt)
• More sophisticated segmentation needed to
  influence attitudes
• Changes in behavior demands changes in attitude
  (TAPESTRY)
• Be professional in your marketing. New models,
  new segmentation and CRM can be utilized.

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2f BenchmarkingLearning to perform good
benchmarking

• Answers on impact, effectiveness and cost needed
  (US and MOST)
• Benchmarking public transport is a dynamic
  process (Sweden and Dublin)
• BYPAD (Bicycle policy audit) Cycling policy and
  cycling corresponds to each other
• Benchmarking forces you to monitor and evaluate
  your work and to learn from the best

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2g The MOST experienceResults, products,
recommendations

• Mobility Management can succeed in a wide range
  of target groups
• Monitoring and evaluation of Mobility Management
  is well structured by the MOST toolkit
• Framework conditions for mobility management can
  be approved
• To measure your success in structured way give a
  lot of opportunities

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Conclusions

• Mobility Management is often a method when
  implementing sustainable transport systems
• Infrastructure and MM-measures give synergies!
• Evaluation methods are improving
• Need for more facts on effects on system level
• Use the MOST MET for benchmarking
• Mobility Management seems to be more mature
• Mobility Management is finding its way into
  policy

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Mobility Management

• Economic alternative to building infrastructure
• Complement to traditional measures
• A way to make transport more efficient
• A way to start processes, together with other
  stakeholders, leading towards a sustainable
  transport system

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Marcel's questions

• What future policy and research is needed?
• Who owns the development of MM?
• How can we cross existing borders?
• How do we avoid inward looking?

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What future policy and research is needed?

• Evaluation of long term impacts
• Better knowledge on cost and benefit of MM
  measures
• New improved ways of measuring accessibility
• Benchmarking of mobility Management measures
• Increased knowledge of the implementation process
• Radical solutions to radical problems

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Who owns the development of Mobility Management?

• All of us
• EPOMM
• ECOMM

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How can we cross existing borders?

• New partnership
• Talk more about the health aspect
• Give companies incentives in terms of
• efficiency
• profitability
• coupling to environmental management systems
• Make common conferences

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How do we avoid inward looking?

• Include more partners i the work
• Get the business world into mobility management
• Make peer reviews of the research

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A way to work on more sustainable transport

• Think
• Accessibility
• as a part of the work with a
• Sustainable transport system
• and for implementation use
• Mobility Management

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See you in Lyon!