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August 24, 2004

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... to travel, tourism and news media about the status of Washington, DC as a travel ... News releases. Talking points/statements. Website. Partners. Be proactive ... – PowerPoint PPT presentation

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Title: August 24, 2004


1
BE PREPARED CRISIS, COMMUNICATIONS RECOVERY
August 24, 2004 ESTO CONFERENCE
2
WHAT IVE LEARNED
  • Its about the process.
  • It can happen.
  • It can be about a plane, a sniper, a chemical, a
    hurricane and even a bug (cicadas that is).
  • Its not about you.
  • A plan on the shelf is no plan at all.
  • Keep it simple. Checklists rule.
  • Equal parts human being and robot. Compassionate
    and methodical.

3
ORGANIZATIONAL RESPONSIBILITY
  • Central point for gathering disseminating
    information to travel, tourism and news media
    about the status of Washington, DC as a travel
    destination
  • Central information point of public information
    for accommodations status
  • Organize a central clearing house for hotel
    availability to assist with the placement of
    evacuees, emergency workers or displaced meetings
    or individual visitors

4
INTERNAL OPERATIONS
  • Crisis Response Team Clearly identify job
    assignments responsibilities
  • Organizational Employee Network Human resource
    outreach
  • Evacuation Procedures - To evacuate or shelter
    in place
  • Industry Info Network Telephone or physical
    communications contact with hotels, airports,
    ports, attractions, convention center, etc.

5
INTERNAL OPERATIONS
  • Emergency Relocation Have an alternative place
    for offices should you not be able to return
  • Fulfillment Center
  • Area Hotel
  • Financial Needs Reserves, Fundraising
  • Internal External Contact Lists
  • Membership -- Elected Officials
  • Staff Board -- EMA Law Enforcement
  • Media Agency -- Regional Partners

6
INTERNAL OPERATIONS
  • Develop Internal Advisory Codes
  • Establish a Crisis Team Conference Line
  • Media Training for Multiple Spokespeople, but
    identify one primary spokesperson
  • Establish a Community-wide Communications Network
    BEFORE a Crisis
  • Develop a Shadow Webpage or Website

7
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8
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9
KEY POINTS IN AN EMERGENCY
  • Only one person should be authorized to speak to
    the media.
  • Keep reports basic
  • Stick to what you know who, what, when and
    where
  • NEVER guess or speculate
  • Thats not my area of expertise
  • I dont have that information but will try to
    find the answer for you

10
POST EVENT
  • Research Assess damage of hotels, restaurants,
    attractions, etc.
  • Draft status of tourism industry/product for
  • News releases
  • Talking points/statements
  • Website
  • Partners
  • Be proactive
  • Assess the level of damage/loss and monitor media
    coverage to determine the level of response

11
BE PREPARED CRISIS, COMMUNICATIONS RECOVERY
Victoria Isley vicki_at_washington.org
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