IMS

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IMS
Integrated Media System
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Team Members
Zack Jones Project Manager Brian Lyssy
Research and Design David Masiello Webmaster
and Marketing Aziz Zahraoui Finance and
Design Chris Pavona Research and P.R.
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Presentation Outline

• Background
• Why IMS?
• Business Solutions
• How IMS works
• Who IMS Works For
• Phase 0
• Phase 1
• Phase 2
• Phase 3
• Funding
• Evaluation Methods
• Marketing Plan
• Conclusion

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• DVD Players in the Home
• 40 of US homes own a DVD player (2002
  Consumer Electronics Association)
• 35 of homes with a DVD player own more than one.

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• VCRs in the Home

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• Stereos in the Home

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Typical New One-Family Home

• Rooms
• One Living Room
• Of 3,144,500 new homes built in 2000 and 2001,
  90 have three or more bedrooms US Census
• Den, Recreational room

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Ex. New One Family Home (Low Cost)
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Mission Statement
To provide an integrated media solution through
the use of software, hardware, and a
straightforward user interface in a networked
environment.
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Project Objectives

• Reduce media access costs
• Centralize the location of multimedia and media
  devices
• Provide single-device access points to multimedia
• Facilitate media access through user software and
  GUI interfaces.
• Provide a multi-user system through a networked
  environment
• File security and administration features
• Password/Login system access
• Administration capabilities

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Business Solutions
Where IMS can be used to provide a media solution
unique to the home, it can also provide a number
of solutions unique to a particular
business. Businesses dont just need media
access, they need sophistication. - Robert
Jones / VP Facilities Noland Properties
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Business Solutions

• Old Dominion University Teletechnet Program
• The Teletechnet Center can spend up to 500,000
  per semester on VCR tape duplication
• Using the IMS system to store video streams for
  quick access through the IMS Access Unit, could
  significantly reduce tape duplication costs
• There are aspects of IMS that could save this
  organization time and money.
• - Dr. MHammed Abdous / Instructional Designer -
  ODU

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Business Solutions

• Noland Company
• Has a variety of media needs
• Showroom videos and audio
• Noland University
• 50 media resources for training
• Like ODU Teletechnet, resources must be
  duplicated and distributed to 99 branches in 13
  states
• Our company could benefit from a system like
  yours
• - Robert Jones/ VP Facilities Noland Properties

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Business Solutions

• W.M. Jordan
• On-site access to company materials is vital
• Purchase of dumb terminals for each new project
  to access project information (visual tools) is
  wasteful.
• Given the nature of our business, W.M. Jordan is
  ahead of the curve. However, given the access
  capabilities and customization of IMS, we could
  easily save a good deal of money.
• - Cliff Moore / Business Development Manager
  W.M. Jordan

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Functional Diagram
Display Unit
IMS Access Unit
External Media
Client Application
IMS Server
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Functional Diagram
Display Unit
IMS Access Unit
External Media
Client Application
IMS Server
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Functional Diagram
Display Unit
IMS Access Unit
External Media
Client Application
IMS Server
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GUI Interface
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Client Application
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Target Market

• New Businesses and Homes
• Substantial savings for the customer
• Savings can be used to purchase better quality
  hardware
• Availability of funds (customer)
• Higher customer interest (not replacing an
  existing system)
• Facilitate system design
• Location of server, IMSAU, Client Apps, and media
  devices
• Easy to install infrastructure (network)

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Ex. New One Family Home (Low Cost)
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Ex. New One Family Home (Low Cost)
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Supported Media Types

• Standard Audio formats .au, .wav, .mp3, .mid
• Standard Video formats .avi, .mpg
• Standard Picture formats .bmp, .tif, .png, .gif,
  .jpg
• Application viewing (Web browser, Documents,
  Slides)
• Television
• AM/FM Radio
• Live cameras
• Media device players, DVD, CD, VHS

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Basic IMS Package (home)

• Includes
• Client Application 1 _at_ 157
• Server and Server Application 1 _at_ 1091
• IMSAU 1 _at_ 250
• Additional display components and media devices
• 1650
• Determined by Specific Customer Requirements

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Basic IMS Package (business)

• Includes
• Client Application 1 _at_ 157
• Server and Server Application 1 _at_ 6203
• IMSAU 1 _at_ 250
• Additional display components and media devices
• 6610
• Determined by Specific Customer Requirements

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Management Structure (Phase 0)
Program Manager Zack Jones
Research Group Speaker Chris Pavona
Finance Design Aziz Zahraoui
Webmaster Marketing Dave Masiello
Design Research Brian Lyssy
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Phase 0 Milestones

• Milestone 1
• Feasibility Presentation Given 3/20/2003
• Milestone 2
• Project Requirements Determined 4/21/2003
• Milestone 3
• Program Management Structure Completed 5/8/2003
• Milestone 4
• Technical Requirements Identified 4/10/2003
• Milestone 5
• Financial Requirements Identified 4/15/2003
• Milestone 6
• Marketing Plan Identified 5/8/2003
• Milestone 7
• Milestones Presentation Given 4/17/2003
• Milestone 8
• Phase 1 Funding Obtained 5/8/2003

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Phase 1 Staffing Requirements

• Program Manager (1)
• Hardware Development Manager (1)
• Hardware Engineer (1)
• Embedded Linux Programmer (1)
• Software Tester (1)

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Management Structure (Phase 1)
Program Manager
Engineer IV
Engineer II
Embedded Linux Developer
IMSAU QA
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Phase 1 Milestones

• Milestone 9
• IMS Access Unit Design Completed 7/12/2003
• Milestone 10
• IMS Access Unit Prototype Developed 8/11/2003
• Milestone 11
• IMS Prototype Testing Completed 9/11/03
• Milestone 12
• Phase II Funding Obtained 9/12/2003

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Prototype Description

• Minimal working IMS access unit
• Development PC to act as the IMS server / input
  source
• Television to serve as display component

IMSAU Prototype
Display Component
Development Workstation
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Phase 1 Staffing Schedule
Quality Assurance
Embedded Linux Programmer
Engineer IV
SW Engineering Manager
Program Manager
0
4
2
1
3
Schedule in Months
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Phase I Budget
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Management Structure (Phase 2)
Program Manager
Software Engineering Manager
Engineer IV
Contract Specialist
Software Engineer II
IMSAU Q/A
Financial Specialist
Server Q/A
Engineer II
Embedded Linux Developer
Linux Developer
Client Q/A
Hardware Technician
Windows NT Developer
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Phase 2 Milestones

• Milestone 13
• Organization Approved 10/20/2003
• Milestone 14
• Server Software Development Complete 2/20/2004
• Milestone 15
• Client Application Software Complete 2/20/2004
• Milestone 16
• Integration Testing Complete 3/26/2004
• Milestone 17
• Development Phase Completed 4/2/2004

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Phase 2 Staffing Schedule
Contract Specialist
Financial Specialist
Quality Assurance (3)
QA (1)
Electrical Engineering Tech
Embedded Linux Programmer, Linux Programmer
Client Server Programmer , Windows NT Programmer
Program Manager, SW Engineering Manager, Engineer
IV, Software Engineer II, Engineer II
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9
7
6
8
10
11
12
4
Schedule in Months
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Phase II Budget
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Management Structure (Phase 3)
Program Manager
Software Engineer II
Engineer IV
Contract Specialist
Financial Specialist
Hardware Technician
Purchasing Manager
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Phase 2 Milestones

• Milestone 18
• Product Plan Completed 8/5/2003
• Milestone 19
• Factory Acceptance Test 4/26/2004
• Milestone 20
• Customer Acceptance Tests 5/14/2004
• Milestone 21
• Product Documentation 6/14/2004
• Milestone 22
• Project Shutdown 8/5/2004

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Phase 3 Staffing Schedule
Quality Assurance
Windows NT Programmer
Client App. Programmer
Purchasing Manager
Linux Programmer
Financial Analyst
Embedded Linux Programmer
Contracting Manager
Electrical Engineering Tech
Engineer II
Program Manager, Software Engineer Manager,
Engineer IV, Software Engineer II
0
3
1
2
4
Schedule in Months
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Phase III Budget
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Funding Sources

• Phase I National Science Foundation / SBIR
• Information-Based Technologies
• Phase II - National Science Foundation / SBIR
• Phase III Information Electronics and
  Technology Office (ITEO)

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Evaluation Methods

• Program Management Reviews
• To be performed at each phase of software testing
  and prior to completion of each software
  development milestone.
• Technical Reviews
• Critical Design Review during software testing
  and prior to software milestone completion.
• Software Requirements Reviews Before and after
  completion of software coding.
• System Requirements Reviews During the design
  phase of each software development milestone, and
  before integration testing.

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Evaluation Methods

• Factory Acceptance Test
• Follows completion of integration testing
• Consumer Acceptance Test
• Conducted during project shut down management
  plan.

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IMS System Cost vs. Pricing
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Break Even Graph
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Challenges/Risks

• Customers
• Learning curve Software and IMS Interface
• Reluctance to change
• Convincing the target market that IMS is an
  initial investment that saves money over time
• Product Development
• Development Delays
• Subcontracting delays in the production of IMSAU

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Conclusion

• IMS can lower media access costs in the home and
  business.
• IMS provides a means to better manage their media
  resources by using simple GUI interfaces.
• The IMS Access Unit serves as the all-in-one
  replacement for multiple media devices.
• IMS saves space, time, money.