IMS Slides

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Sustainability engagement, strategy,
communication.
Stakeholder Engagement StakeholderTALKTM
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Introduction

• For over twenty years IMS Consulting has helped
  corporates, NGOs and government agencies to
  develop sustainability strategies, communicate
  those strategies effectively and to engage with
  key stakeholders.
• We believe that the path to successfully
  implementing sustainability with an organisation
  doesnt have a set beginning or end rather
  its a looping process of strategy development,
  intelligent communication and stakeholder
  engagement.

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• We have delivered for

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STAKEHOLDER ENGAGEMENT
Stakeholder Engagement
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STAKEHOLDER ENGAGEMENT
Stakeholder Engagement
Who are your stakeholders?
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
StakeholderTALK
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
What is it? StakeholderTALK is a complete
online stakeholder engagement toolkit.
Developed by IMS Consulting, StakeholderTALK
meets the needs of both private and public sector
organisations wanting to develop two-way
communications with their key target audiences.
StakeholderTALK provides customised, online
consultation, delivery of information and two-way
communication between you and your stakeholders.
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
Why online engagement? Rapid deployment Takes
consultation directly to the stakeholders Conduct
ed in the stakeholders own environment Confident
iality possible, resulting in more honest
responses Information presented in a number of
different formats,appealing to different
groups Utilises one of the most widely-used
communications tools the internet Appealing
for those with limited time or mobility
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
How is StakeholderTALKTM used? Corporate
Stakeholder Engagement
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

• Consulting employees, customers, supply chain,
  influencers on
• Sustainability reporting
• Strategic direction
• HR issues
• Using
• Innovative online surveys with unique questioning
  paths
• Dedicated topic microsites
• Forums and message boards
• IMS adds value through
• Provision of online technology
• Working to develop engagement strategy,
  objectives and questioning
• Managing the process and analysing the findings

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
Example Saint-Gobain UK Ireland
Sustainability Strategy Creation Worked with the
client to identify stakeholder groups they needed
to consult about their sustainability
strategy Developed questioning to target these
stakeholder groups Undertook telephone
interviews with key stakeholders (eg board
members) Deployed an interactive online survey
for employees Deployed an interactive online
survey for customers, suppliers and external
stakeholders Analysed results and produced a
stakeholder engagement report and sustainability
materiality matrix
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
How is StakeholderTALKTM used? Corporate
Stakeholder Communication
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

• Providing stakeholders with evidence of
• Sustainability best practice
• KPI performance
• Business capability
• Using
• Online case study engines
• News and information microsites
• Interactive video media presentations
• IMS adds value through
• Provision of innovative online technology and
  design
• Delivery of quality written material, case
  studies, stories
• Management of content delivery

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
Example Skanska AB Stakeholder
Communication Developed online case study engine
to allow internal and external stakeholders to
view project sustainability best practice
examples, filtering information by location,
project type and sustainability issue. Produced
an interactive video presentation, with Skanska
staff introducing the different aspects of
sustainability, explaining their companies
approach and directing users to case study
examples.
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
How is StakeholderTALKTM used? Community
Stakeholder Engagement
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

• Consulting communities and stakeholder groups on
• Environmental issues
• Planned developments
• Government strategy
• Using
• Online stakeholder engagement hub
• Surveys, forums, message boards
• Online learning tools
• Face to face engagement programme
• IMS adds value through
• Provision of innovative online technology and
  engagement programme
• Provision of experienced face to face
  facilitators
• Delivery of engagement findings and proof of
  consultation

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
Example DEFRA / Halcrow / Waveney District
Council Coastal Change Delivering an Online
Stakeholder Engagement Hub for a coastal change
consultation for DEFRA and Waveney District
Council. The hub included online surveys and
forums, a resource library, news and events and
communications pushed out to engage local
communities Planning and running face-to-face
Stakeholder Engagement workshops and events,
providing vital feedback on climate change issues
to multiple stakeholder groups in the South East
of England on the issues of coastal erosion and
climate change.
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
How is StakeholderTALKTM used?
Trade Association Stakeholder Engagement
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

• Consulting trade association members and
  stakeholders on
• Strategic direction of the organisation
• Focus areas
• Success of current programmes
• Using
• Online surveys
• IMS adds value through
• Development of questioning based upon analysis
  of the organisation
• Provision of intelligent online survey(s)
• Analysis of findings
• Production of engagement summary report

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
Example UK Green Building Council Members
Survey Developed and deployed the UK-GBCs first
full member survey. This was designed to provide
a better understanding of the issues of
importance to UK-GBC members. Online survey was
designed to work alongside the UK-GBCs own
website. It encorporate unique questioning paths
and skip logic to only ask relevent questions,
based upon the users responses. The answers to
questions were collated into a report with the
option to filter the results to provide further
analysis. The survey received an exceptional
response rate of over 50 of the UK-GBCs
membership, providing quantifiable results in
time for initial findings to be announced to
members at the 2010 EcoBuild event. It enabled
the UK-GBC to map its future direction based on
stakeholder feedback.
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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
What are the StakeholderTALKTM tools?

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STAKEHOLDER ENGAGEMENT - StakeholderTALK
Stakeholder Engagement
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Some of our key team members...

• Graham Sprigg FRSAManaging Director
• 20 years experience in environmental and
  sustainability markets
• Developed roadmaps and strategies for
  numerous large corporates
• Roxanne Ratcliff
• Online Engagement Specialist
• Expert in online engagement and communication
• Worked with numerous clients delivering
  innovative online sustainability tools
• Richard Westaway PhD AIEMASustainability
  Specialist
• Expert in sustainability strategies and
  reporting

• Mike KingStakeholder Engagement Specialist
• 25 years experience in corporate responsibility
  and sustainability
• Delivered stakeholder engagement for
  corporates, NGOs and the public sector
• Board member of the Association of
  Sustainability Practitioners

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Contact Persons Name firstname.lastname_at_imsplc.
com 44 (0)117 315 5239 www.imsplc.com Sustaina
bility engagement, strategy, communication.