ABK Digital

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ABK Digital
Marketing Agency and its services
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(No Transcript)
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Why should your SEO strategy focus on brand
building?

• Establishing a business and building a brand are
  two entirely different things.
• You can conveniently establish your business
  presence online. But to make that presence
  noticeable to your customers (existing
  potential), you need to do the branding/brand
  building for your business.
• Not just the gigantic brands like Amazon, Apple,
  Coca-cola, but the small brands like Bird,
  Bumble, and Mailchimp also have branding in their
  roots of success.
• And what better than Search Engine
  Optimization could drive brand building for your
  business. Because search engines give preference
  to well-optimized and reliable websites in the
  rankings as they provide a better user
  experience.

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The 3 most important reasons your SEO strategy
should focus on brand building

• Search engines give preferential treatments to
  brands
• Google algorithms have changed a lot in terms of
  brand ranking, especially after the 2012 Google
  Panda update, as highly recognized companies in
  the market tend to get higher positions in SERPs
  (search engine result pages) over smaller ones.
• In other words, Google algorithms give
  preferential treatments to so-called brands in
  search engine visibility. That is why small
  companies must also go for brand building via SEO
  strategy to reach top positions on search
  engines.
• You can consider increased brand visibility in
  Google as getting your brand featured in the
  Google Knowledge panel section. It allows users
  to see the latest updates, special offers, and
  other purposeful information (like addresses,
  contact, reviews, and so) from their preferred
  brands.

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• Apart from that, Googles search quality
  guidelines describe how the E-A-T (Expertise,
  Authority, and Trustworthiness) approach helps
  you build the brand image, which indirectly
  indicates that not considering brand building
  while developing SEO strategy may cause you
  several harms in gaining fruitful results.
• By showing your expertise, authority, and
  trustworthiness through your quality content, you
  can also increase the conversion rate of your
  business online.
• Also, the more authority your brand has, the more
  unpaid links you will likely get. And as we all
  know, more backlinks again increase your domain
  authority and drive more relevant traffic.

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• Users trust and respond more to brands
• Recent studies suggest that over 80 of customers
  consider the reputation and diligence of the
  brand to trust them and give them business.
• It means that your potential customers also
  prefer brands to small companies as far as giving
  business is concerned.
• As brands prioritize user intent in every
  possible way, including the UI of their website
  or app, content, navigation, payment gateways,
  and more, to not just increase their conversion
  rate but to engage users more in their brands.
• Moreover, branded keywords tend to have a higher
  CTR than non-branded keywords. And lower
  competition and less cost per click attached to
  branded keywords can benefit your search engine
  optimization and search engine marketing efforts
  by driving more conversions.

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• Search volume for your branded keywords will
  undoubtedly be low initially, but after
  establishing the authority and reputation for
  your company in your niche, the search volume
  will increase gradually.
• You can also use your branded keywords with
  non-branded search queries to reap the best of
  both worlds.
• Social media is another terrific advantage to
  your brand-building efforts as users trust brands
  with compelling social media presence and engage
  with them on a more personal level.
• You can think of social media as an essential
  platform to build trust among your customers and
  gain authorization in the niche by receiving
  instant feedback from them.

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• Content plays a significant role in brand
  recognition
• Whether you are a small company or a reputed
  brand, creating propelling content with enough
  knowledge sharing and analytical data is a must
  to meet your long-term Search Engine Optimization
  goals in terms of brand-building.
• Also, to engage your users better in your
  content, you can add stellar storytelling
  elements to it. As amid this cut-throat
  competition in the market, where plenty of
  content is getting published in a minute, to get
  your content reached to your audience and get
  them to read it, needs better information with
  attractive storytelling elements.
• Also, your content marketing strategy should
  involve sharing your content to different
  platforms to reach a wider audience and develop
  trust among them.
• You can diversify your content pool by producing
  it in all formats, including images, videos,
  Infographics, PPTs, Whitepapers, PRs, and more.

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In a nutshell, branding is the key to succeeding
in your SEO efforts!

• Marketing and branding are two separate things,
  but when aligned together, deliver incredible
  results towards your business growth.
• And especially in digital marketing, the
  brand-building strategy works wonders. But when
  it comes to Search Engine Optimization, your
  marketing strategy must involve brand awareness
  together with brand-building.
• For that, your SEO efforts align with creating a
  responsive website with a user-friendly
  interface, producing highly engaging and
  optimized content, and sharing them all on
  different relevant platforms.

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• This way, you can build an authorized brand for
  your business online and reap sound benefits of
  increased sales and customer loyalty.
• Contact us to know more about ingraining
  brand-building into your SEO strategy. SEO
  experts at ABK Digital will guide you best
  according to your business requirements.
• Also, stay tuned for more insightful content on
  digital marketing and ABK Digital!

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