Game Outlet

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Game Outlet
Company presentation
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Welcome

• We are proud to present the Game Outlet way of
  selling computer and video games to you.
• The Game Outlet concept is an ever-changing range
  of quality products for all the leading video
• games platforms and PC.
• It is perfectly suited for all types of retail
  channels, and together with you, we select the
  mix that is
• most attractive for your customers. No matter
  whether you are a gas station, super market,
• specialist games shop, department store or
  something else, we can always create the perfect
  mix.
• Let us know your requirements, and Game Outlet
  will build the pallets you need!

Gross profit per product group 2004
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Products
What is the Pallet Display concept?

• Game Outlet Pallet Display
• Stand-alone SKUs
• Re-publishing
• Unique range of products

• Ready-built, exposed pallets, containing high
  quality games in their original packaging
• Everlasting quality back catalogue titles for all
  platforms, from all publishers, in a superior mix
  for the best result.
• Delivered with price stickers and barcodes lift
  the lid, and let your customers do the rest!
• Guaranteed 30 - 40 margin (depending on the mix
  and your sales price, this can be higher/lower).
• Various pallet sizes or desk standees all
  depending on your requirement.
• Impulse pricing starting at 2.99.

Gross profit per product group 2004
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Pricing

• Choose your size
• 36 games (desk standee)
• 160 games (half pallet)
• 320 games (full size pallet)
• Choose formats
• Single formats
• Mixed formats (PS2XBOX f.e.)
• Place the order
• We do all the pricing and give you unique
  barcodes (or your own if you prefer)
• Dont forget to plan for refill packages
  throughout the campaign

These are just the main examples. We can create
different RRPs and multi buy deals.
Gross profit per product group 2004
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Stand-alone SKUs

• With our vast selection of titles we are also the
  number one destination for your closeout needs.
• 100-200 new titles every week just sign up to
  our weekly newsletter to take part of this info.
• If you require a specific title in a large
  quantity for your promotion we can help you
  select from our range for the best result
  possible.
• The perfect destination for all mail-order and
  online retailers on eBay, Amazon etc we have
  all the titles you need for your profitable back
  catalogue sales, collectors items, retro games
  and closeout titles.
• For the serious games department or shop, who
  wants to make big profits from high margin
  closeout and catalogue titles instead of small
  profits from the Toplist!!

Gross profit per product group 2004
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Buying

• We are always on the lookout for more stock, so
  regardless if you represent a publisher,
  distributor, wholesaler or a retailer, we are
  always interested in buying any excess stock.
• No quantity is too big or too small.
• We pay in cash if needed, and pick up the goods
  ourselves.
• Minimum requirement is that the product has UK
  box and manual, but all various multi-lingual
  products are of course considered.
• If you represent a publisher who has a great
  title for the concept, please contact us to
  discuss how we can work together.
• We are also looking to buy licenses for
  re-publishing, so please consider what you have
  sitting on your digital shelf and if you might
  want to sell it to us, or maybe work with us on a
  joint publishing/licensing deal.
• We also exclusivley represent a few publishers on
  the Nordic market. If you have a product for this
  market, we can help you get it to market, or be
  your consultant for this market and help you get
  the most out of it.
• Please note as we sell our titles across
  various territories and countries, we cannot
  guarantee into what country each product is sold,
  why we ask you to consider only stock that is
  dead in all of your local channels if you
  represent a publisher. The majority of our
  purchases goes into pallets and alternative
  channels.

Gross profit per product group 2004
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Warehouse Distribution

• 2500 sqm warehouse and office building in
  Karlstad.
• Same day service and next day delivery.
• ERP-system IFS Financials Distribution.
• Automated production systems.
• A leader in logistics and an industry benchmark.

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Business idea and model
Customer types
Supplier types
Game Outlet processes
Retail
Publisher
e-Retail
Distributor
Sales / Ordering
Production
Delivery
Purchasing
Wholesale
Retail
Trader
Pallet-display Stand-alone titles Re-publishing
Trader

• Solves a problem for our suppliers/the publishers
• Recycles publishers back catalogue titles
• Creates attractive product concepts for retailers
  and end consumers (GO pallet)
• Becomes an unbeatable supplier for mail order,
  non-traditional outlets, super markets, gas
  stations, online, distributors etc
• Works as a trading hub between all parties
  trading with UK language PAL-version products

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Market size and growth
Nordic retail sales
Retail sales per country

, million

, million

, million
Finland 68
800
800
800
600
600
600
Sweden 187
400
400
400
Norway 80
200
200
200
0
0
0
2006e
2007e
2008e
2009e
2010e
2006e
2007e
2008e
2009e
2010e
2006e
2007e
2008e
2009e
2010e
Denmark 80

• Swedish retail sales is estimated to roughly
  187 million in 2006.
• The Swedish distributor sales is estimated to
  approximately 115 million in 2006

• The Nordic retail market is estimated to approx
  400 million

Source PwC, IDC, MDTS
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Competition

• Notes
• If not stated otherwise, figures are for 2005.
• For foreign companies figures are for Swedish
  market.
• Management estimate, 2006/07