Digital' Mobile' Video'

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Digital. Mobile. Video.

• The Seven Deadly Sins of Social Media

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Sins of Social Media

• Create it and leave it alone
• Dont allow dialogue
• Make it hard for people to find it
• Attack people or promote candidates

• Use fuzzy pics or video
• Assume only kids use it.
• Operate without a purpose or plan
• Assume its exempt from public disclosure laws

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Video Evolution

• Consumer Video
• Viral Marketing
• Citizen Journalism

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Podcasting Basics

• Purpose
• Audience
• No marketing hype
• Transparency

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Obstacles

• Fear of the unknown
• New technology
• Apathy

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Empower Yourself

• Jump off the cliff and build your wings on the
  way down. --Ray Bradbury

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Thank You.

• The Seven Deadly Sins of Social Networking

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