SM5312 Interactive Media 1

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SM5312 Interactive Media 1

• Nick Foxall

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SM5312 Interactive Online Media

• Covering
• The Internet and related network /
  telecommunication technologies
• In relation to
• Telematic art, net.art
• and the Internet / network as a platform for
  artistic exploration

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SM5312 Interactive Online Media

• Aims Objectives
• To provide an overall background and
  understanding of online media and networked
  technologies
• To provide a conceptual foundation of online
  media / networked media in relation to net-art
  and media art applications
• To encourage exploration of the relationship(s)
  between online technologies, the social /
  cultural implications of such technologies, and
  the creative possibilities therein.

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SM5312 Interactive Online Media

• Aims Objectives
• To gain a broad understanding of the interactive
  capabilities of different online / network
  technologies, systems and delivery mechanisms
• To be able to manipulate technologies relevant to
  web-based media, and how to employ the web as a
  platform in future media art-related projects
• To master the basics of web page / web site
  design using standard graphics tools, and
  implementation using DOM (Document Object Model)
  and CSS (Cascading Style Sheet) standards.

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Defining online media

• The Internet
• Mobile / cellphone networks
• Application / device specific networks
• iPod / iTunes, podcasting
• Google Earth

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Defining online media

• The Internet

Learn browse, search, research, discover
Give / Receive send and receive stuff
Communicate email, chat, talk
Trade shop, buy, sell
Publish personal expression
THE WEB, AND THE BROWSER ARE INCREASINGLY AT THE
CENTRE OF EVERYTHING
Learn Web
email
Chat / talk ICQ, MSN, Skype
Transfer FTP, email, Web
Trade Web
Publish Web
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The web the core platform of online media

• Web Sites
• How they Work
• Web Servers, directory structures
• Internet and Web Protocols
• Domains and IPs
• XHTML and hypertext
• The Web Standards Model
• WC3 standards
• Browsers, DOMs, platforms
• Cascading Style Sheets (CSS)

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The core platform of online media

• Web Sites
• Designing a Web site
• Content planning
• Navigation
• Look and Feel (layout, use of colour, typography,
  etc)
• Graphics and image optimization
• Building a Website
• Site structure
• Page coding in HTML (XHTML) and CSS
• Testing and uploading

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The core platform of online media

• Web Sites
• Additional Techniques
• Video and Flash for the Web
• Cookies, traffic monitoring
• blogging tools, RSS, podcasting

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The core platform of online media

• Background to the Web
• Brief history of the Internet and the World Wide
  Web (from an art perspective)
• The Web today Web 2.0
• Web standards, web applications, AJAX
• The collaborative web, social networks,
  mashups, participation
• Web publishing videos, blogs, personal
  broadcasting

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Online media and art

• Net art in terms of
• Collaboration
• Identity
• Temporality
• Alternate realities

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Online media and art

• Collaboration
• Artist lt-gt artist
• Artist lt-gt viewer / receiver / audience
• Audience as participant / creator / generator in
  a work

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Online media and art

• Temporality
• Perception of time
• online time vs. real time
• Immediacy, now-ness
• Duration and durability

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Online media and art

• Identity
• Individual identity
• Collective identity
• Physical / virtual identities (and the
  relationship between them)
• Location and dislocation
• Social implications
• Surveillance, Identity theft, etc.
• Cultural implications

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Online media and art

• Alternate Realities
• Extended identity
• MMORPGs
• Massive(ly) Multiplayer Online Role-Playing Games
• World of Warcraft EverQuest
• Virtual Communities
• Second Life
• Social implications of

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Supporting material

• Online
• Course Page
• http//sweb.cityu.edu.hk/sm5312
• Course Bookmarks
• http//del.icio.us/sm5312
• On SCM Common Shared, JDrive (SM5312 folder)
• Powerpoints and supporting files from each weeks
  lecture

In Print Text book Web Design A complete
IntroductionChapman Chapman. Wiley (2006)TK
5105.888.C4845 2006 Other Readings (Will be
provided as we move through the course)