The Future of Distributed Content Management

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The Future of Distributed Content Management

• NextPage, Inc. Cross-enterprise Solutions
• for Distributed Business

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NextPage is focused on solving one large problem

• Fortune 500 companies will lose 31.5 billion by
  2003 due to rework and the inability to find
  information.

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The Big Picture

• Business today is distributed
• Global expansion
• Outsourcing
• Acquisitions
• Information today is distributed
• Difficult to access and use
• Hard to update and maintain
• Net Challenge
• No central place for anything
• Everything seems to exist someplace else

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New Enterprise CM Strategy

• Enterprises are moving to a more conservative,
  applied CM strategy
• Focus on tactical successes on the way to
  strategic achievements
• Get CM right, one LOB/Dept. and content
  application at a time
• Then, scale to additional LOB/Dept.(s) as
  additional high-value content apps are identified
  and justified

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Distributed versus Centralized

• Distributed enterprises benefit more from
  distributed CM solutions than centralized ones
• Distributed CM solutions
• Keep content close to the owners
• Streamline operations across organizational
  boundaries
• Disparate content as if in one location
• Complete projects involving distributed teams
  more quickly
• Strengthen relationships
• Centralized CM solutions
• Expensive
• Normalizing data
• Redundant (centralized) storage
• Separate, unnecessary processes to extracting
  content
• Difficult to maintain content out of context
  (removed from its owners)
• Latency is guaranteed

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NextPage Introduces

• Enterprise Content Networking (ECN)
• NXT 3 Distributed Search, Navigation, and
  Content Administration
• NXT CM Content Management Knowledge
  ManagementRobust, standards-based enterprise
  content management
• Standards-based taxonomy, metadata, and expert
  identification

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Enterprise Content Networkingan end-to-end
solution
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ECN Content Application
Department/Work Group
PresentationTemplate Set
ECN ContentApplication Logic
ContentStore A
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ECN Enterprise Adoption Path

• Begin with one high-value content application
• Mission-critical Publications Group
• Documentation-Intensive Project
• Etc.

Add another
Additional Departments/ Content Applications
Tie them together with content networking and
central administration
Add more content apps as dictated by demand and
budgets
ECN works across business boundaries as well!
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NXT 3
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Enterprise Content Networking

• NXT 3
• Virtually connect distributed information and
  make it appear integrated to the user
• Access information in its native format, where it
  physically resides
• Dont move, centralize or recreate information
• Securely search, navigate and categorize
  distributed content
• Centralize access not content

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NXT 3 Distributed Search Navigation
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NXT CM
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NXT CMSystem Anatomy
Thesaurus/Taxonomy
FolioFlatFiles
LegacySourceFiles
Authors/Editors
ContentSuppliers
Key Features
Metadata stored in NXT CM allows content to be
classified for topic-based retrieval.
NextPage Migration Tool compatibility makes
services engagement transition to rich XML
supported CM system feasible.
Conversion tools can feed Dynamic Import feature
to migrate legacy file formats into NXT CM for
prospective management.
Support for native MS Word, or other XML-based
editing environments support simplified author
participation in workflows.
Document and Content Management features support
versioning and management of tagged document
types as well as binary file formats, e.g. MS
Word, Graphics, AVI files, etc.
Workflow features support multiple, flexible,
workflow patterns involving configurable roles
and responsibilities.
Output is flexible, supporting the notion of
multiple output filters, tied to specific
workflow steps.
This allows content to be re-purposed to multiple
output targets, including web sites, partners
preferred output formats, and to be published to
NXT-based sites for content network-based live
syndication into customer environments.
Content in varied SGML, XML, and popular formats
are imported into NXT CM through Dynamic Import
feature.
NXT CM
Authoring/ Editing Environments
Doc/Contentmanagement
Workflowmanagement
Versioning
Permissionsand privileges
Bust/Bind
XML Reuse Mgmt.
Flexible Workflows
Output Presentation Filters
Data transformation
Businesspartners
Portal
NXT 3
Handhelddevice
PDFdocument
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CM Engine Selection Criteria

• Rich XML Support
• Busting and Binding of various granularities
• Support of popular editing environments
• Affordable TCO (Total Cost of Ownership) for
  Customers
• Initial price
• Cost of deployment
• Cost to maintain
• Robust, Flexible Workflow
• Role-based
• Trigger-based
• Tailored to publishing environments
• Time to Market
• For NextPage
• For NextPage customers

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NXT CM Content Management

• A Content AND Document Management Engine
• Secure and flexible workflow environment
• XML metadata support
• Optional Interfaces to MS Word, Arbortext EPIC,
  SoftQuad XMetaL, HyperVision WorX and other
  structured and unstructured editorial
  applications
• Manages XML Documents and subdocument components,
  multimedia objects and binary files.
• Manages the relationships between content,
  metadata and collections of information objects
• Extensive standards based API

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Web Interface
Web-based UI
Work on multiple projects at a time
Know what to do and when!
Assign work. Provide Feedback
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NXT CM Workflow

• Automatically routes data to ensure defined
  practices and approvals are followed
• Graphical interface and stored templates simplify
  set-up
• Due dates, history routing tracking
• Triggers automate critical processes

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Workflow Triggers

• Between each step, there is an opportunity to use
  triggers
• Triggers are able to execute external scripts,
  programs, perform formatting and translations, or
  call CM functions

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NXT CMs Expert Identification
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Expertise Identification Getting to discovery
Dont knowwhat you know
Know whatyou know
Intuition/Habit
Expertise
Dont know what youdont know
Know what you dont know
IdentifiedNeed
Discovery/Breakthrough
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Expertise Identification Awareness Experience
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Its who you dont know, what you dont know
NeverMet
Value of Knowledge Management
Documentedresource
Relationships
Familiar
Knowpersonally
Know/Know
Dont know/Dont know
Know/Dont know
Dont know/Know
Knowledge
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NXT CMs Expert Identification
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Summary Get it right
?

• NextPage provides an end-to-end, single-vendor
  solution
• Distributed CM ? Knowledge/Expertise ?
  Dissemination
• Matches the needs of distributed business
• Flexible adoption model
• Rapid deployment of Content Applications
• Right-sized for department/LOB ownership
• Avoids redundant and unnecessary handling of data
• Connects distributed content as if it were in one
  place
• NextPage payoff
• Overcome geographic, organizational, political
  barriers
• Improve relationships with customers, partners,
  suppliers
• Bring new levels of efficiency and effectiveness
  to business
• Bottom Line Increase profitability

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Questions?

• www.nextpage.com
• Lee.gibbons_at_nextpage.com

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Thank you

• www.nextpage.com
• Lee.gibbons_at_nextpage.com

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NextPage Reference Customers
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Customer Case Studies

• Problem
• Make sure auditors across the firm are using
  up-to-date, best practices, not reinventing work
  already completed
• Solution
• Use NextPage to create an Enterprise Content
  Network of all information distributed throughout
  the firm.
• Product
• NXT 3 Platform
• Connecting information in a Content Network
  makes it appear as if its in one place. That
  saves auditors time finding information, making
  us more productive and valuable to our clients.
• Peter Danson, Senior Manager
• National Assurance Advisory Group

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Customer Case Studies

• Problem
• Needed a way to keep customer-facing
  representative current with bank information,
  policies and guidelines
• Solution
• Use NextPage to create an Enterprise Content
  Network of policies and guidelines that
  physically reside in separate intranet sites
  across the company
• Product
• NXT 3 Platform
• Having accurate and up-to-date information is
  critical to maintaining customer relationships.
  NextPage helps us stay totally connected to
  information we need to work with customers more
  effectively.
• Isaac Kirzner, Group Senior Vice President
• Information Management and Strategic Technologies

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NextPage

• The Company
• Founded in June 1999
• Headquartered in Lehi, Utah
• Offices in Boston, Chicago, Cupertino, Frankfurt,
  London, New York, Toronto, Washington D.C.
• 58 million in equity financing
• 200 employees
• 300 customers
• Profitability target Summer 2002

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NextPage Growth
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What the Analysts are Saying
The market for B2B content management managing
content across company boundaries -- represents a
5 billion opportunity by 2004. Cross-enterprise
Business Networks may offer the first viable
solution for B2B content management. Andrew
Warzecha, senior vice president electronic
business strategies
NextPage is delivering what the Global 2000
needbetter access to distributed information
resources. This improved access enables companies
to act on and collaborate around that
information, streamlining business processes and
improving their efficiency. Chris Kwak, Internet
infrastructure and services analyst
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What the Press is Saying
NextPage Bridges Islands of Content NextPage's
NXT 3 Platform uses the Webto give users a
unified view of information in multiple places,
applications and formats. Administrators can link
Web pages in Tokyo, Microsoft Office documents in
London, Portable Document Format files in Paris
and Oracle databases in Toronto into a single
virtual repository while leaving the individual
content creators in control of their information.
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What the Investors are Saying
NextPage is the first solution weve seen that
enables companies to share and exchange critical
information across separate divisions within an
organization and across company boundaries. Ann
Lamont, General Partner
NextPage promises to bridge the information gaps
across company and departmental boundaries,
helping to change the way enterprises utilize
information assets. Bob Knighten, Strategy
Evangelist
NextPage gives employees and organizations
better access to information. It is about
building systems to keep us better connected, to
improve the way we manage data and raise our
levels of efficiency. Sarah Perry, Sr VP,
Global Strategic Alliances Investments