Folie 1

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Structure for pilot project
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One national agent in each participating member
state (government agency or NGO) to run the
national online / cross media campaign To start
with we recommend the use of
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• Online forum for national agents and policy
  makers run by experienced staff
• - to exchange experiences and discuss strategies
• monitor energy consumption and emission data
  collected by calculators
• coordinate next steps of the project

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Element of forum Monitoring online calculator
uses per week on Top-10 portals
To weekly reporting
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National tasks
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• Find national agent who secures
• local climate data
• addresses of consultants engineers
• translation into your language(s)
• Define needed adaptation of tools and issues to
  local needs conditions
• Secure money for local system expenses

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• The national agent makes energy conservation
  climate change a subject in
• newspapers (consumer service,
• real estate!)
• TV and radio stations
• The national agent secures implemen-tation of
  online-calculators on
• newspaper TV websites
• many other (well visited) websites

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Already available
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Cost-free and unrestricted non-profit use of all
online tools currently available and of those
being developed in the future by co2online.
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The cost to national budgets
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• Local expenses of national agent for
• translation of text elements
• entering / converting local data (postal codes,
  weather data, addresses, subsi-dy programs) the
  online calculators database
• finding local online offline partners

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• System expenses I
• for adapting the online calculators
• - to your countrys needs and conditions
• to the website look feel of your local
  portal partners (e.g. media, muni-cipalities,
  agencies, associations etc.)

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• System expenses II for
• setup moderating online expert forum (working
  language English)
• to share data
• to share experiences on motivating
• media people to present the issues
• webmasters to integrate online tools
• municipal officials to participate

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• First rough cost estimate/member state
• a) Local Costs
• text translation 1-5,000
• data gathering 3-10,000
• committing partners 3-30,000
• b) System costs
• - per subsidy program 1,000
• per portal partner 50
• Fixed cost / yr. with 5 ms 6,000
• 10 ms 3,000
• Total cost/ms with 5 ms 15,000 50,000
• 10 ms 12,000
  45,000