New Markets for SMEs

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• New Markets for SMEs
• Congress and Exhibition for Export
• and Foreign Direct Investments
• Frankfurt, 7. 8. December 2004

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_Content

• The Idea.
• The Challenge. The Target Groups. The Themes.
• The Event.
• The Goal. The Concept. The Location. The
  Congress. The Exhibition. The Gala.
• The Partners.
• Reed Exhibitions. The Patron. The Sponsors. The
  Media Partners

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_The Idea. The Challenge of Internationalisation.

• Internationalisation changes medium sized
  companies
• Participating in the global information flow
  speeds up innovation cycles
• Expanding resources for international financing
  and investments abroad
• Accessing international capital markets, growing
  transparency, risk management
• Global sourcing, integration into global supply
  chains
• Global alliances and cooperation, best choice of
  production location
• Internationalisation of management

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_The Idea. The Topics.

• Exporting companies (about 100,000 in Germany)
• Reactive and intuitive market development gives
  way to greater profesionalism and growth through
  specialisation and entry into niches
• Introduction of short term financing, leasing and
  hedging instruments

• Global Players large projects and investments
  (about 4.000 companies)
• Higher risk and a more complex decisions
• Needs a strategic planning, creates bigger role
  for external consultants
• Focus shifts to more complex and longer-term
  financing, leasing and hedging instruments

• Internationalisation has created a new market for
  
• Banking complex and international financing
• Credit insurance global protections and rating
• Consulting global strategy
• Auditing solutions for companies operating
  globally
• Private and public business development
  agenciess innovative location marketing
• Logistics international transportation,
  logistics and just in time delivery

export21 delivers an overview of trends and
solutions.
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_The Idea. The Target Group. Visitors.
Target groups inside companies

• Small and medium sized enterprises
• Managing Director
• Sales Manager
• Marketing Manager
• Export Manager
• Controller (foreign investment)
• Finance Manager
• Strategy Planners
• Decision makers and developers in the fields of
  MA and location
• Managers of international HR, training and
  education

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_The Idea. The Target Group. Visitors
Target groups inside companies

• Corporate Groups
• Head of International Divisions
• Sales Manager
• Marketing Manager
• Export Managers, Controller (foreign investment),
  Finance Manager, Strategy Planners, decision
  makers and developers in the fields of MA,
  location, managers of international HR, training
  and education

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_The Event. The Goal.
This integrated event bundles information and
communication opportunities for exporting
enterprises in Germany

• export21 is a single comprehensive event that
  supersedes many existing events
• export21 addresses national and international
  target audiences, while other German events are
  regionally focussed.
• export21 achieves communication goals through
  professional marketing and high quality
  partnerships
• export21 saves attendies high logistical, HR and
  financial investments in regional trade shows and
  combines the power of PR and advertisement
  campaigns
• Unlike industrial shows, export21 reaches the
  decision makers in the finance and investment
  sector

export21 With 5000 trade visitors and 1000
congress visitorsit will change the fragmented
FDI event environment in Germany
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_The Event. The exhibition.

• The trade exhibition, taking place in parallel
  with the congress is another
• oppertunity for the exhibitors and sponsors to
  make even more
• contacts
• Exhibitors get the oppertunity to meet about 5000
  trade visitors - at all levels of management via
  targeted invitations
• Meetings with of international delegations from
  politics and business
• Advice, consulting and online presentations
• Additional theme arenas presentations and
  workshops

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_The Event. The Congress.

• export 21 combines industry specific and
  geographical focus

10
_The Event. The Gala Evening.
Best Practice Focus on the Entrepreneur
Best Practice Excellent format to focus on
success stories and the personalities behind
the success. Optional Award. Involvement
Presentation from numerous paricipants Gala
evening High end occasion with an appropriate
ambience for the decision makers in politics
and business. Sponsoring Custom made sponsor
ships for exclusive partners opportunity to
communicate their competencies.
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_The Event. The Time and the Place.

• Venue Messe Frankfurt
• Ambience An event to match the the market power
  and position of the participants. Top level
  Conference service, opportunity for informal
  contact
• Time 7. 8. December 2004

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_The Partners. Reed Exhibitions.
Worlds leading organiser of trade and consumer
exhibitions
Part of Reed Elsevier PLC, one of the worlds
leading media and information businesses with an
annual revenue of Euro 7,4 billion.

• 470 events in 35 countries
• 156.000 exhibitors and
• 9 million visitors
• 40 new exhibitions per year
• 49 business sectors
• 34 offices and 2.200 employees worldwide

Sister company of Reed Business Information
(formerly Cahners Business information in the
USA, and Elsevier Business Information in the
Netherlands)
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_The Partners. The Patron.

• The German Ministry of Economics and Employment
  is the official Patron of the event.
• The following bodies will support the event by
  their presence
• AUMA (Foreign Trade Fair promotion Germany)
• Bfai (German Office for Foreign Trade)
• iXPOS (foreign trade web portal - an initiative
  from Federal Ministry of Economics and Labour and
  16 state funde partners such as DIHK, OAV)
• An opening press conference and round table with
  Rezzo Schlauch - Secretary State/ took pplace on
  20th November, 2003

14
_The Partners. Sponsors.

• Hypovereinsbank
• Bank Austria
• AK Coface
• Schenker
• Rödl Partner

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_The Partners. The Media.

• local global pre-launch feasibility study
• vwd-Medien News for Foreign Trade, Asia Bridge,
  Ostwirtschaftsreport,
• Handelsblatt Special Reports and visitor
  advertisement campaign
• Reed Newsletter and direct marketing