All Roads Lead to Main Street

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All Roads Lead to Main Street
1988-2008
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Wisconsin Main Street

• The 27th state to join the National Main Street
  Center
• Department of Commerce
• Bureau of Planning and Downtown Development
• 35 communities are currently involved
• Smallest Tigerton 760 people
• Neighborhoods in Milwaukee Lincoln Village and
  Green Bay On Broadway

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Wisconsin Main Street
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Wisconsin Main Street Staff

• Jim Engle, Director
• J.D. Milburn, Small Business Specialist
• Joe Lawniczak, Design Specialist
• Catherine Dunlap, Downtown Revitalization
  Specialist
• Don Barnum, Program Assistant

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Main Street Timeline
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National Main Street Center

• National Trust for Historic Preservation
  developed pilot program in 1977
• Hot Springs, SD Madison, IN Galesburg, IL
• National Main Street Center established in 1980,
  Washington, D.C.
• Started with 6 states 30 communities
• expanded to 44 states over 1,650 communities
• Acts as a consultant to state Main Street
  Programs
• Provides networking opportunities for state staff
• Influences public policy at the federal level

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Main Street Timeline

• February 1987 Formation of the Main Street Task
  Force
• WI Downtown Action Council, WI Trust for Historic
  Preservation, WI Coalition for Historic
  Preservation and WI chapter of American Planning
  Association
• May 12, 1987 - Main Street Day
• Late Spring 1987 Legislation enabling the
  Wisconsin Main Street program passes unanimously
  in the Senate and Assembly

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Main Street Timeline

• July 3, 1988 - Alicia Goehring hired as the first
  coordinator of the Wisconsin Main Street program.
• November 1988 Accepted first five communities
• Beloit
• Eau Claire
• Ripon
• River Falls
• Sheboygan Falls

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Main Street Timeline

• April 1998 Celebrated 10th Anniversary
• 28 Active Communities
• 6 Staff members
• Total Public Private Investment
• 255,335,165

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Great American Main Street Award Winners

• 1995 Sheboygan Falls
• 1996 Chippewa Falls
• 2002 La Crosse

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The Main Street Approach

• The Main Street Program is a comprehensive
  downtown economic revitalization program that
  uses historic preservation as one of its most
  important tools.

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Four-Point Approach

• Organization
• getting everyone working toward the same goal
• Promotion
• getting everyone to see downtown as the center of
  commerce, culture, and community life
• Design
• getting downtown into top physical shape
• Economic Restructuring
• getting downtown businesses busier

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Main Street Approach by example
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The OrganizationCommittee

• Plays a key role in keeping the board,
  committees, staff, and program of work in good
  shape by attracting people and money to the
  organization.

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• Veterans Memorial
• Tigerton

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• Fund raising events
• Rice Lake Petunia Banquet

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• Website - Chippewa Falls

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The Promotions Committee

• Getting residents, visitors, shoppers, investors
  and new businesses to see downtown as the center
  of commerce, culture, and community life.

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• Girls on the Town
• Fond du Lac

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• Farmers Market
• Beloit

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• Germanfest
• West Bend

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• Image Advertising
• Wausau

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The Design Committee

• Creates an attractive, coordinated and quality
  image of the downtown by capitalizing on its
  unique assets and heritage.

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Before...

• Smith Building-
• - Sheboygan Falls

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After...
...After
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• Dos Gringos Restaurant
• - Ripon

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• Old Village Hall
• Tigerton

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• Temple Theatre - Viroqua

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• Glass Building
• Dodgeville

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• Public Improvements

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The Economic Restructuring Committee

• Works to develop a market strategy that will
  result in an improved business mix, a stronger
  tax base, increase investor confidence.

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• Grocery store
• On Broadway

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• Adaptive reuse
• Sheboygan Falls

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• Community Initiated Development
• Beloit Hilton

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Downtown Pewaukee
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Wisconsin Main Street Services
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Technical Assistance Provided to Main Street
Communities

• Executive Director training
• Volunteer training
• Work plan workshop
• Technical Assistance Visits on specific downtown
  revitalization topics

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Technical Assistance Provided to Main Street
Communities

• Program assessment visits
• Market analysis assistance
• Design Assistance
• Business Assistance
• Quarterly Workshops on downtown issues

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Sheboygan Falls Reinvestment Statistics 1988-2007

• 1988 Accepted into the program
• Public Improvements 36
• Building Rehabs 204
• New Businesses 92
• New Jobs 194
• New Buildings 3
• Total Private and Public Reinvestment 15,677,363

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Reinvestment Statistics 1988-2007

• Public Improvements 1,243
• Building Rehabs 4,353
• New Businesses 3,325
• New Jobs 15,097
• New Buildings 228
• Total Private and Public Reinvestment 861,435,18
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Return on Investment 1988-2007

• 41.93 generated for every state dollar invested
  in WMS
• 12.99 generated for every local dollar invested
  through local program
• 9.92 for every state and local dollar combined
  invested in Main Street

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Thank you

• Join us May 22, 2008 in Madison for the 20th
  Anniversary Gala 18th Annual Awards Reception