Hold on ' ' ' Next week, and then a break

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Hold on . . . Next week, and then a break!

• Today (Nov 12)
• Marshall McLuhans take on Technology Society
• Read McLuhan NYT article (posted to Nov. 12
  calendar link)
• Friday LAB (Nov 14)
• Exam 2 Returned
• Assign Final Essay

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Controversy o the Day

• Team Klobber
• Bryn Edmonston
• Leah Fowler
• Olivia Nast
• Katheryn Whittaker

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Moving On . . . Whos Up Next?
Team Gold Courtney Byrne Alex Vaenberg Patrick
Walker

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Generic Ballot

• A. YES / Agree
• B. NO / Disagree

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When will you be tagged?

• In your lifetime, youll be
• tagged with some sort of
• computer chip?
• YES 33
• NO 67

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Something youre ALL doing??

• Yep, I have a social networking site
• 94
• Nope, dont do the Facebook, Myspace thing
• 6

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Whos Doing It?

• The generational divide of using the Internet
  will eventually disappear
• 90 Children (12 to 17)
• 60 Seniors (65 and above)
• ??Implications??
• (Pew Internet American Life Project)

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Still . . . A Digital Divide

• . . . An economic digital divide
• Those with Internet access at home
• 45 Those earning less than 30,000 annually
• 95 Those earning 75,000 or more
• (Pew Internet American Life Project)

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Top Five Uses(young users)

• E-Mail
• Personal (IM chats / social networking, etc.)
• Browsing for fun / web surfing / GAMING
• On Line purchases, banking, etc.
• Getting news
• (Pew Internet American Life Project)

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The Internet Your Time

• Studies range 15 25 hrs. a week on line
• on average, 3-4 hrs. a day in front of a computer
  screen
• Less TV (approx. 6 hrs. less per week)
• Less phone (?)
• Less traditional reading (newspapers / books)
• Less traditional writing (letters / journals,
  etc.)
• ??Implications??
• (Pew Internet American Life Project)

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Historical Look at Communication
Technologies or How Your Dominant
Media Influences Your Life (read McLuhan NYT
article on course calendar page . . . Nov 12th)
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Marshall McLuhans Theory of Technological
Determinism

• Major Assumption
• Media (or primary communication medium / channel)
  is THE vital force that determines how humans
  think, interact and organize their world.

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Transformational Technology

• Internet c. 1994 (DoD . . . Al Gore)
• Computer c. 1981 (IBM Co.)
• VCR c. 1972 (Sony, Inc.)
• Television c. 1927 (Farnsworth)
• Radio c. 1907 (DeForest)
• Motion Pictures c. 1891 (Dickson)
• Telephony c. 1876 (Bell)
• Telegraphy c. 1837 (Morse)
• Mass Print c. 1433 (Gutenberg)
• Alphabet c. 1700 BC

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Which is the MOST important to you?

• If I could have only ONE communication
  technology, I would keep my
• TV (with full cable access . . . all 197
  channels)
• Lap top computer (with universal wireless
  Internet access)
• iPhone like device (one of those mini
  computer phones, etc.)

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The Medium is the Message

• The Medium makes the message . . .
• Translated
• The medium, or channel of communication,
  determines influences the SUBSTANCE of the
  message.

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Look, its professors Dixon Walus!!
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Case Study

• The Medium
• Makes
• The
• Political Message

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Hot or Cold Media

• HOT MEDIA
• Media that supply all data necessary for
• understanding encourages individuals to be
  passive.
• COOL MEDIA
• Media that demands your involvement requires
  more participation mental activity.

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Hot . . . Hot . . . Hot (E)

• DEFINITION
• Media that supply all data necessary for
  understanding encourages individuals to be
  passive.

• EXAMPLE
• Lecture
• (monologue style)

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So very COLD

• DEFINITION
• Media that demands your involvement requires
  participation mental activity.

• EXAMPLES
• Face-to-Face Discussion
• Telephone
• TV
• Internet (?)

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Media Epochs

• TRIBAL EPOCH
• LITERATE EPOCH
• PRINT EPOCH
• ELECTRONIC EPOCH
• ------
• DIGITAL AGE or EPOCH

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