Polar

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Polar NESTAMonitoring a New Era of Personal
Training
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Agenda

• Fitness through the decades
• Personal Training Today
• - Your membership at a glance
• - Building blocks for success
• Polar Cardio Coaching
• NESTA PFT 2.0

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FITNESS THROUGHTHE DECADES
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1860s

• Eugen Sandow
• First health club
• in Europe.
• Bodybuilding as
• entertainment.

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1930s

• Muscle Beach
• Venice, CA
• Muscle Craze is
• transferred to US.
• California is capital
• of sensationalism.

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1940s

• Weider Brothers
• Weiders begin their
• publishing and
• fitness empire.

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1950s

• Dr. Kenneth Cooper
• Philosophy shift from
• disease treatment to
• fitness wellbeing
• for prevention.
• Awareness of
• cardiovascular training
• heart health.

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1951

• Jack La Lane
• Jack La Lane creates
• nations first fitness
• TV show on behalf of
• Americas housewives.

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1960s

• Vic Tanny
• 80 Gym Empire
• Takes gyms
• out of the cellar
• Make them more
• accessible to
• everyday people

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1977

• Polar Invents
• First HRM
• Sport Tester PE3000
• Integrated computer face
• First time athletes
• can read HR

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1980s

• Fitness Craze-
• Knowledge
• Standardization
• Accessibility of
• fitness for the
• masses. Rise of
• personal training.

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1987

• Polar Sport
• Tester PE300
• 'Target Zone' feature
• Simplifies effective
• HR-based training

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1990s

• NESTA is
• Founded
• Practical application
• Customized programs
• Interactivity
• Animation

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1990s-Present
1997
2005
1999
2007
Body Movement
Female Series
OwnZone
OwnIndex
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Personal Training Today
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Your Current Membership at a Glance

• Largest non-membership revenue stream is
  Personal Training.
• - National average lt5 of health club members
  use PT services.
• - On the average lt12 of members do Group
  Exercise.
• Over 80 of members use cardio machines but
  less than 20 own a heart rate monitor!

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What Does a Professionally Certified Personal
Fitness Trainer do?
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Fitness Goals and Needs
Bridge the Gap
A Current Health and Fitness Level
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Are Your Trainers Training Appropriately? Are
They Bridging the Gap Safely and Effectively?
Optimal Training
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Preventing Turnover

• What are they missing?
• Both understand AND apply exercise science
• Basic business and communication skills
• Ways to keep their clients compliant
• Ways to ensure clients are training at the right
  intensity
• Traits of a successful trainer
• Confidence
• Professionalism
• Enthusiasm
• Passion

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Building Blocks of A Successful Program
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Training

• With PFT 2.0 and Polar
• Your fitness staff will challenge members to be
  the best they can be.
• - Good member communication leads to member
  trust which turns into personal training clients.
• Personal trainers can now provide weekly
  strength, cardio and nutrition goals
• Member/clients are motivated and consistent on
  all levels

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Education

• By Implementing PFT 2.0 and Polar
• Your facility can pride itself on member/client
  education in all areas of fitness
• Your educated members become successful members
• Members/Clients understand the why and how of
  their program (if they believe in it, they will
  succeed in it)
• Retention factor

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Technology

• Ask these questions of yourself
• Can I create a HR-based program for my clients?
• Can I trust my clients to follow the program?
• Do I have the time and resources to track their
  results?
• Can I charge my clients for this service?

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Polar Cardio Coaching PFT 2.0allow you to say
YES to each question!
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Application

• Polar Cardio Coaching, consisting of the
• BodyAge System and Polar F11 Keeps-U-Fit
• workout program, in conjunction with NESTAs
• PFT 2.0, is designed to offer members the
• opportunity to train and become educated on
• cardiovascular exercise.

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What is Cardio Coaching?

• Less expensive, more independent option to
• traditional personal training.
• Perfect option for those who want to work out
  more
• independently or prefer cardio over strength
  
• training exercise.
• A new revenue stream that offers new packages to
• help your members reach their goals.
• A way to track and outline results week-to-week,
  
• month-to-month and over the course of a
  year.

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Member Accountability, Member Results
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Polar Cardio Coaching

• Wouldnt it be great to bring this to trainers
  for use with their clients?
• now we can
• Target Initiate member relationships
  target key area for improvement.
• Train Create a training routine for
  members improvement generate new revenue
  for your facility.
• Track Polars proprietary Keeps-U-Fit
  Software will track member results help
  with retention financial success.

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Solution PFT 2.0
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PFT 2.0

• Educating Trainers in a New Way
• Trainers learn the practical application of the
  science and business of training
• Trainers will learn the benefits of heart rate
  technology
• Improved performance
• Improved efficiency
• Increased motivation
• Increased knowledge
• Adaptability
• Accountability
• Objective assessment
• Objective training
• Trainers will learn to use the technology to
  help get and retain clients

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To Learn More

• For more information, please visit our websites
• www.nestacertified.com/polar
• www.polarusa.com/clubtechnology
• Find us at Polar booth 1104 and NESTA booth
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