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INTERNATIONAL HERALD TRIBUNE

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The average annual household income of the IHT reader is US$ 155,000 ... ARTS. THE INTERMARKET. ENTERTAINMENT. RESTAURANTS. SHOPPING. FRIENDSHIPS. AUTOMOBILES ... – PowerPoint PPT presentation

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Title: INTERNATIONAL HERALD TRIBUNE


1
INTERNATIONAL HERALD TRIBUNE
  • GROUP 14
  • IZZET ÖZGÃœR GÃœRER
  • ÃœNAL ARMAGAN
  • BURÇIN ÇIZMEN
  • BASAK AVCI
  • ALPASLAN UZ

2
A BRIEF HISTORY
  • Established in 1887
  • The old name was The New York Herald

3
CIRCULATION
  • Published in Paris
  • Printed in 14 countries
  • Read in 180 countries all over the world
  • Read by 600,000 people per day
  • Circulation 227,945 per day
  • EUROPE 162,477 (71)
  • AMERICAS 16,625 (7)
  • MIDDLE EAST / AFRICA 3,950 (2)
  • ASIA / PACIFIC 44,893 (20)

4
BROTHERS OF IHT
  • KATHIMERINI (GREECE)
  • ITALY DAILY (ITALY)
  • HAARETZ (ISRAEL)

5
CUSTOMER PROFILE
  • The average annual household income of the IHT
    reader is US 155,000
  • 94 of readers have flow internationally during
    the past year
  • 68 have taken at least one international
    business air trip. 60 travel first or business
    class.

6
CUSTOMER PROFILE
  • 72 of all employed readers have international
    responsibilities, and 89 work for a
    multinational company.
  • 90 of all IHT readers in business are in senior
    management.

7
PRICES
  • U.S. 1.20
  • FRANCE 10.00 FF
  • GERMANY 3.8 DM
  • TURKEY TL 750,000

8
CONTENTS
  • Herald Tribune
  • The Americas
  • Europe
  • International
  • Asia/Pasific
  • Editorials/Opinion

9
CONTENTS
  • Business/Finance
  • Finance
  • Capital Markets
  • Tribtech
  • Sports
  • The Intermarket

10
THE INTERMARKET
  • The Intermarket appears every Monday Wednesday,
    Friday and Saturday
  • RECRUITMENT
  • REAL ESTATE
  • BUSINESS OPPORTUNITIES
  • EDUCATION
  • ARTS

11
THE INTERMARKET
  • ENTERTAINMENT
  • RESTAURANTS
  • SHOPPING
  • FRIENDSHIPS
  • AUTOMOBILES
  • HOLIDAYS TRAVEL

12
IHT PARTNERS EDUCATION PROGRAM
  • Helping today's students become the leaders of
    tomorrow.

13
THE IHT WEB PAGE
  • Front Page
  • International
  • Finance
  • Opinions
  • Letter
  • Travel
  • Traveler Update
  • People
  • Sports
  • Search

14
THE IHT WEB PAGE
  • Markets
  • Money Report
  • Special Reports
  • Bureaus
  • Columnists
  • TribTech
  • Fashion
  • Art
  • Food
  • Music
  • Travel

15
THE IHT WEB PAGE
16
THE IHT WEB PAGE
17
THANKS
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