Company Name

1
Section IX Enrollment Services Undergraduate
and Graduate Recruitment Initiatives
2
2008 First Year Diversity Student Recruitment
Initiatives

• Visit 270 high schools in Pennsylvania (174),
  Ohio (92), and New York (4) High schools. 48
  visits are to high schools with high minority
  populations.
• Represent the State System of Higher Education at
  Parent Night events (Butler and Seneca Valley
  HSs)
• Participate in 105 College Fair Programs in
  Pennsylvania, Ohio, Virginia, New York,
  Washington D.C. and Maryland). 25 college fairs
  are minority-focused, and 38 college fairs are
  out-of-state.
• 17 College Fair Programs will be covered by The
  Alumni Admission Assistants. The Alumni
  Admission Assistants use Blackboard as an
  electronic informational and communications tool.
• Coordinate formal large group Saturday Showcases
  on three dates during the fall semester and two
  dates in spring semester. The fall showcase will
  bring more than 600 prospective students to
  campus. The spring showcases will bring more than
  more than 400 prospective students to campus.
• Hosted three Summer Showcase programs for 315
  prospective students attending during the month
  of June. Worked collaboratively with the
  Orientation Office, to provide walking tours. 
  Academic Deans and Department Chairs participated
  in each programs representing the majors within
  their college.
• Hosted four Summer Career Days, Careers in
  Sports, Careers in Education, Computing Careers,
  Careers in Health which brought 151 students to
  campus.

3
2008Summary of First Year Diversity Student
Recruitment Initiatives (continued)

• Host PASSHE Counselor Information Day in October
  and attend CID in March in Eastern PA
• Launch new Undergraduate Admission landing page
  and secondary pages to enhance navigation and
  visual appeal
• Host Opportunity Knocks overnight visit program
  in February for 80 minority HS seniors
• who have been offered admission for fall 2009
• Offer small family-oriented group visitations
  twice daily. Each small group presentation
• visit is comprised of six to ten students and
  their families and includes an SRU overview
  presentation, campus tour, and optional meetings
  with faculty or coaches.
• September-May, offer small group visitations
  nearly every Saturday. The format is similar
• to the small family-oriented sessions conducted
  during the week.
• Created campus tour of SRU for YOUniversity TV
  website
• Launch new Customer Relations Management Software
  for inquiry and travel management

4
2008 Summary of First Year Diversity Student
Recruitment Initiatives (continued)

• Enhance and update Facebook site for
  Undergraduate Admission
• Create new main undergraduate admission landing
  page and revise secondary pages on website
• Conducted Student Search through College Board
  (SSS) and ACT (PLAN). Mailed 50K print pieces and
  sent search email to purchased prospects
• Add online presentations (Transferring to SRU and
  PT) to website
• Host 14 minority-focused bus trips to campus
• Participate in 16 PASSHE Joint Recruitment Events
• Coordinated mailings to HS guidance offices in
  OH, WV, NY, and OH
• Updated and enhanced microsite videos with Mind
  Over Media

5
2008 Summary of Transfer Student Recruitment
Initiatives

• Update the informational print and Web resources
  available to all 14 Pennsylvania and 4
  out-of-state community colleges.
  (http//www.sru.edu/pages/498.asp)
• Update Transfer Resource Guide and distribute to
  18 community colleges
• Participate in 37 community college
  transfer/interview days
• Reach out to build relationships to four
  community colleges in OH and NY.
• Award 20, 1000 Scholarships to the top
  academically prepared transfer students from the
  Pennsylvania Community College System.
• Communicate to prospective students, applicants,
  offered and admitted students, and community
  college counselors via e-newsletters.
• Participate in the Western Pennsylvania Transfer
  Advisory Council and the state-wide Transfer and
  Articulation Council.
• Coordinate Transfer Visit Program in February

6
2008 Summary of Transfer Student Recruitment
Initiatives

• Participate in PA TRAC (Academy One) web portal
  to link common
• 30 credit hours of college courses between
  PASSHE Schools and
• PA Community Colleges
• Phi Theta Kappa student search to reach put to
  high-achieving
• PA and OH Community College Students
• Communicate to students who applied as freshmen
  to SRU, but
• who were denied, and are now in good academic
  status at a
• community college.

7
2008 Summary of Collaborative Initiatives to
Further Develop and Maintain

Campus-Wide Strategic Enrollment Management Goals

• Work with college department chairs to provide ES
  Division staff the most up to date and accurate
  recruitment messages and academic training for
  their department
• Provided monthly updates to the Deans and
  Directors of the University
• Work closely with the academic departments to
  best manage the enrollment of new students
• Assist Athletic Department in the recruitment of
  new student athletes through individual appts.
  and Football Saturday participation
• Partner with the department to find volunteer
  Pride Guides
• Work closely with Offices of Orientation and
  Academic Advising to provide the best possible
  new student transition and confirm new student
  deposits
• Transfer services staff members serve as
  supporting advisors to the main advisors of Tau
  Sigma honorary. The advisors and members will
  continue to provide assistance to new students
  through presence at Orientation and other
  university-sponsored programs, through mentoring
  relationships, and regular meetings of the
  organization
• Worked with Physical Therapy Program on a new
  video that highlights the PT program in a way
  that is beneficial to new freshmen and transfer
  students
• Partner with over 100 faculty and 30 student life
  staff in fall and spring showcase events, Summer
  Preview Days, and Summer Career Days

8
2008 Summary of Collaborative Initiatives to
Further Develop and Maintain

Campus-Wide Strategic Enrollment Management Goals

• Work with Public Relations in Collaboration for
• Redesigning attractive Print material
• Advertising requests
• Provide support, training, and updates for SAS
  reports to faculty and administrators
• Launched SRU student blog site in collaboration
  with Honors Program, Student Life, and
  International Services
• Assist Music Dept. with audition notification
  projects
• Assist Art Dept. with new recruitment poster
• Partner with Dance Program on audition days
• Aid in scholarship award process in partnership
  with Office of Financial Aid
• Partner with Information Technology Enrollment
  Services Staff to launch Windows-based Degree
  Audit System (My Rock Audit)
• Financial Aid and the Office of Admissions staff
  partner to offer programs for lower grade levels
  which focus on preparing for the college
  experience.
• Partner with Honors Program for effective
  scholarship awarding and
• Volunteer tour guides
• Student Bloggers

9
2008 Summary of Graduate Student Recruitment
Initiatives-Fall 2008/Spring 2008 update

• ON-CAMPUS RECRUITMENT Enhanced on-campus
  recruitment efforts through more strategic
  participation in college events and activities
  like career expos, graduating teachers programs,
  graduation celebration days.
• OPEN HOUSE PROGRAMS Restructured and hosted
  fall and spring open houses for prospective
  graduate students, increasing attendance 650 and
  a 36 enrollment net of those who attended.
• OFF-CAMPUS RECRUITMENT Restructured
  representation at off-campus graduate fairs and
  college visits to better reflect the graduate
  population.
• COMMITMENT TO DIVERSITY Encouraged students of
  color to consider graduate studies at SRU by
  attending conferences and college programs
  designed to encourage students of color to
  continue their education. Funded current graduate
  students opportunities to attend with
  undergraduate students as well.
• STUDENT SATISFACTION AND RETENTION Designed and
  implemented new programs and activities to better
  serve SRUs current graduate students to include
  a graduate student satisfaction survey, focus
  groups for students and graduate assistants,
  graduate students first participation in SRUs
  academic honors convocation, Outstanding Graduate
  Student Reception, new student information days,
  and the continuation of the annual graduate
  honors reception.
• OFF-SITE LOCATION Increased commitment to SRUs
  off-site location by offering weekly office hours
  at the RLA, attending all educational partner
  meetings serving as a member of the action team
  to create and implement collaborative, shared
  registration among partners, a career symposium
  and other Marketing/recruitment efforts.
• MEMBERSHIP/AFFILIATIONS Continued to develop
  and enhance SRUs graduate presence on local and
  national levels through attendance and
  involvement in Graduate Council (campus), Teacher
  Advisory Council (local), Pennsylvania
  Association of Graduate Schools (state executive
  board member), and Jack Kent Cooke Foundation
  scholarship (representative), NAGAP and AACRAO
  member (national).

10
2008 Summary of Graduate Student Recruitment
Initiatives-Fall 2008/Spring 2008

• PROCESS Restructured the graduate admissions
  application process to improve communication to
  students and their respective departments and
  reduce in-process time for each application,
  thereby increasing yield.
• AWARENESS Created databases of school districts
  and businesses for a series of mailing campaigns
  to increase awareness of SRUs graduate programs
  on campus and at the Regional Learning Alliance
  (RLA) off-site location.
• INTERNATIONAL STUDENTS Created a special
  international student brochure to variably print
  each students name and customize pictures
  pertinent to each major in an effort to attract
  more international students to apply. Follow up
  data collection showed no inquiries or applicants
  resulting from this effort, therefore, the
  initiative will be discontinued after the
  contracts expiration in September of 2007.
• RESEARCH Initiated pertinent research from
  which marketing and recruitment strategies were
  implemented for 2006 and 2007.

• MARKETING/PUBLICATIONS Developed a graduate
  admissions look for 2006-2007 to compliment the
  SRU brand and distinguish graduate studies
  publications from other SRU materials to include
  pocket folder with view book pages, personalized
  international student brochure, inquiry follow-up
  postcards, posters with tear-off cards, open
  house and information day invitations.
• FACULTY INVOLVEMENT Designed, mailed
• and electronically posted The Graduate News,
• a newsletter written by graduate faculty about
  their programs.
• ASSISTANCE TO DEPARTMENTS Assisted individual
  departments by creating and implementing
  enrollment strategies targeted to specific
  audiences to include publication creation and
  mailings, membership in on-line educational
  sites, participation in special events and
  programs.
• GRADUATE WEB SITE Redesigned the graduate
  admissions web site to include interactive
  functions, student-to-student roll-overs,
  interactive travel map, on-line rsvp
  opportunities for open houses and new student
  information days, and ad hoc postings to generate
  interest in graduate studies at SRU.