IML PRESENTS

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IML PRESENTS
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• MOVING ADS FOR MOVING PEOPLE

Welcome To The Revolution Of Out Of
Home Advertising!
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• A new, innovative and interactive medium never
  seen Before
• A motion panel that delivers smooth,
• video like moving images to pedestrian
  viewers
• The moving images follow individual viewers
• Moving ads are bi-directional

What is Zeno?
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• Phenomenon of persistence of vision resembles
  that of movie showing in cinema
• A Zeno ad requires 300 sequential frames, of
  which people will see 75 frames a second
  resulting in a 4 second video
• Zeno ads are displayed on high quality
• photographic rear-lit prints
• A uniquely personal interactive experience

What is The Magic?
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Retention Test Results
On most key measurements, Zeno beats static
ads and plasma, the most powerful medium ever
Zeno
Static
Plasma
Recall Like New Different Purchase
Intent Captures Attention
97
63
81
3.9
3.7
3.8
3.1
2.1
2.6
4.0
4.1
4.1
7.0
6.7
6.7
Red indicates superiority at 95 confidence level
Research Compiled by Research International Inc.

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How does it compare to other mediums
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How effective is Zeno compared to others
Zeno dominates its own territories Modern,
Catches Attention, Makes my brand look high
quality
Research Compiled by Research International Inc.

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Locations with moving people Airports Mass
transit systems High pedestrian traffic retail
stores Tourist, Sports and Event centers
Where should Zeno be placed
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Single Model
Weight only 45kg
.40 M High x 1.50 M Wide
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Multiple Model
.80 M High x Unlimited Wide
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High Message Retention Strong Product Feature
Communication Breakthrough in creativity Cost
Efficient Unique, Newsworthy
Premium Interactive
Benefits of Zeno
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Contact Details

• Justin Twort
• Marketing Director
• justin_at_imlme.com
• 971 6 5596452

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Proudly brought to you by the IML Group
moving ads for moving people