NORGREN MARKETING NEWS AND UPDATE

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NORGREN MARKETING NEWS AND UPDATE
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About Our Market

• 7b global pneumatics market
• 2.5b in U.S.
• 4b global fluid control market
• Half of which is in U.S.
• 9b motion control market in U.S. and Europe
  alone
• Comprised heavily of electric drive components

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About Our Market
Pneumatic Industry Competitors
Differentiated
Festo
Norgren
SMC
Parker
Commodity
Focused
Broad
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Our Marketing Drivers

• Focus on major high-growth sectors
• Leadership in global niches
• High quality key account management
• Responsive and innovative engineering/platform
  products
• Knowledge based solutions
• Intimate customer relationships
• Heighten awareness within MRO/user markets

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CAMPAIGN O4

• Key objectives
• Increase the profile and visibility of the
  Norgren brand in our target market segments
• Build a compelling case for Norgren as a
  preferred supplier
• Promote current and new products more actively,
  and in a consistent, effective way
• Generate publicity and news. Generate awareness.
  Generate sales leads!
• Harmonize and integrate our PR, advertising,
  event marketing, direct marketing and online
  marketing across all regions

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THE LOYALTY LADDER
Communications
Partner
Advocate
Intimacy
Convert
Reinforcement
Honeymooner
Reassurance
Customer
Persuasion
Prospect
Information
Awareness
Suspect
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2004 Headline News

• Tight focus on the right markets
• Healthy growth rates
• Relevant product and service offerings
• Comm. Vehicles, medical, packaging,
  food/beverage, fluid and process control, large
  end users

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2004 Headline News

• Tight focus on the right markets
• Tight focus on the right products
• Key differentiating characteristics
• Favorable competitive advantage
• Pneumatic, motion control, fluid control

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2004 Headline News

• Tight focus on the right markets
• Tight focus on the right products
• Highly targeted marketing communications
  activity
• Five confirmed vertical trade shows, potential
  for six more
• Onsite customer events
• Paid advertising program
• Electronic and direct mail

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2004 Headline News

• Tight focus on the right markets
• Tight focus on the right products
• Highly targeted marketing communications activity
• Web enhancement
• Adopt a web centric approach drive traffic to
  website
• Therefore imperative that we maximize web
  effectiveness
• Increased emphasis on visitor centric
  experience, i.e. how can we help you?
• Promote distinctive features of site buy
  product online, product configurators,
  online/real time technical support, 3D CAD
  downloads

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2004 Headline News

• Tight focus on the right markets
• Tight focus on the right products
• Highly targeted marketing communications activity
• Web enhancement
• Aggressive PR and press activity!
• Spring press tour
• Disciplined product press release program
• International offering of application stories
• Maximum availability and response for editor
  inquiries

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Key Takeaways From Todays Conference

• First of all, thanks very much for coming
• 2003 was a breakthrough year for Norgren
  strategic and marketing planning
• 2004 activity will feature aggressively
  researched targets, products and messages all
  tied to..
• ENGINEERINGADVANTAGE and the company wide
  crusade to create competitive advantage for our
  customers
• Bumper crop of new products, especially in arena
  of motion control
• Well be aggressively feeding the press machine

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IN CONCLUSION
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What We Can Do For You

• Sustained press releases
• Application stories and case studies
• Technical articles
• Industry comment
• One to one interviews

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Provide Us With Your Feedback

• How can we do this better?
• Watch out for the email requesting your feedback
  on this event

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QUESTIONS?
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THANK YOU! PLEASE TRAVEL HOME SAFELY