EU News, Policy Positions

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EU News, Policy Positions EU Actors
online

• ADVERTISING PACKAGES
• Advertising online (banners, buttons mails)

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BENEFIT TO ADVERTISE ON EURACTIV.COM
? ACCESS VISIBILITY Exposure to the Community
of EU Actors ? INTERACTION Links to your
website ? EASY QUICK IMPLEMENTATION EurActiv
can start the campaign in 24 hours ? FAST RESPONSE
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EURACTIV REACH HALF OF EU ACTORS, AND ONE
QUARTER REGULARLY
COMMUNITY OF EU ACTORS 100.000 FULL TIME
500.000 INCL. PART-TIME/ NATIONAL
Working contacts
Organisations registered in EurActiv Guide of EU
Actors
Registered readers of Update Emails

• Close partners
• 8 policy portals
• over 20 content partners
• over 20 media event partners
• over 20 sponsors

• List of moral supporters (over 100)
• Contributors (over 350)
• Headline syndication customers (starting)

Users of EurActiv portal
General Update Email
55.000 total unique visitors (over
750.000 pageviews / month )
Over 20.000 readers weekly (over 175.000 emails
per month)
Over 10.000 contacts
500 working contacts
70 partners
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Figures basis November 2002, rounded up. Most
figures increasing 10 to 15 per month. Not
including forwarded Update Emails webpages,
cut paste by journalists and consultants
Including national federations, for which email
web coordinates are often not avaliable
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ADVERTISING ONLINE(banners, buttons
mails)
Banner advertising (pull strategy) ? large,
alternating on top of page ? reach gt 75.000
unique visits / 750.000 page views per
month ? good to give a quick visual
impression Button advertising (pull
strategy) ? smaller, permanent ? available on
top (type a) or on sides (type b or c) of page ?
good to be reminded often Update Email, weekly
electronic newsletter (push strategy) ? sent to
gt20.000 EU professionals ? good to trigger fast
response / direct marketing November 2002
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PACKAGES
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PACKAGE A - ONE MONTH -
All the circulation figures average as of
November 2002, increasing by at least 10 per
month
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PACKAGE B- 2 MONTHS -
All the circulation figures average as of
November 2002, increasing by at least 10 per
month
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PACKAGE C- 3 MONTHS -
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All the circulation figures average as of
November 2002, increasing by at least 10 per
month
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CONTACT

• Dan LUCA
• Guide Direct Marketing Manager
• Tel [phone]
• E-mail guide_at_euractiv.com
• Marcus Scheuren marketing_at_euractiv.com, tel
  32 2 226 5811
• Christophe Leclercq publisher_at_euractiv.com, tel
  32 2 226 5813
• Alexander Riedl finance_at_euractiv.com, tel 32
  2 226 5825
• Place du Congrès 1
• B 1000 Bruxelles
• Fax [phone]

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