DRONES GET A HELPING HAND FROM NEWS ORGANIZATIONS - PowerPoint PPT Presentation

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DRONES GET A HELPING HAND FROM NEWS ORGANIZATIONS

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Drones are often the subject of negative PR in the news, but despite this, some major news organizations are in fact responsible for helping to promote drones and are encouraging the industry to grow. Below are just a few of the ways in which this has happened: – PowerPoint PPT presentation

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Title: DRONES GET A HELPING HAND FROM NEWS ORGANIZATIONS


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DRONES GET A HELPING HAND FROM NEWS ORGANIZATIONS
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  • Drones are often the subject of negative PR in
    the news, but despite this, some major news
    organizations are in fact responsible for helping
    to promote drones and are encouraging the
    industry to grow. Below are just a few of the
    ways in which this has happened
  • Flying over heads Major news organization, CNN,
    was the first company to receive a waiver to be
    able to fly over people, and they did so by
    working closely with the FAA and their Pathfinder
    Program.A lot of hard work and effort went into
    achieving this, and CNN have paved the way for
    other news organizations to receive their own
    107.39 waivers, meaning that the future for
    drones used by journalists within broadcasting,
    is getting brighter all the time.

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  • The good stuff The drone industry is an ever
    growing and fast paced one, and news
    organizations know and appreciate the fact that
    they are often responsible for the way in which
    the public view drones and the activities they
    are used for. In giving coverage of drone
    stories, such as when they are used in search and
    rescue attempts or to help monitor and preserve
    wildlife, news organizations are helping to
    promote them as playing a positive role in our
    lives.
  • Birds eye views Helicopters used to be the only
    way that news organizations could bring aerial
    news footage to viewers, and as this was a costly
    and time-consuming affair, it happened rarely.

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  • Nowadays, with the increased availability and
    relative ease of use of drones not to mention
    the lower costs involved aerial shots can be
    televised far more frequently, and the public get
    a much better perspective of news stories and
    events.
  • Disaster relief It was probably hurricane Harvey
    that first highlighted how useful drones can be
    in disaster scenarios, but news organizations
    have in fact been using them to cover disasters
    for some time. Drones can get right in to the
    heart of disaster zones and provide up to date
    images with no risk to human life, not to mention
    helping to share information with local
    authorities and rescue teams.

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  • Drone ambassadors As mentioned under the first
    heading, news organizations are often responsible
    for changing perceptions about the use of drones
    in our everyday lives, and for helping to pave
    the way for government agencies and organizations
    the world over, to normalize the use of drones
    and create policies for their safe usage.Some
    news organizations have been given permission to
    fly drones in areas that otherwise wouldnt be
    permitted, and when they do this responsibly,
    they set a precedent for other companies and
    organizations to be granted similar permissions.

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  • There can be no question that drones are here to
    stay, and when major news organizations promote
    their effectiveness in certain situations, their
    use will only increase, and provided the FAA
    continue to be satisfied with how their
    limitations are being respected, the sky is quite
    literally the limit for drones.
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