welcome to

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welcome to
Contact Lara Parrish V.P. Sales 212-685-1440
ext. 312
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What is BackDrop?

• Simply stated, BackDrop upholstered headboards
  are
• The revolutionary new headboards that combine an
  upholstered slipcover with an inner air cushion
• A patent-pending fusion of style and comfort that
  instantly transform the look of any bedroom
• An affordable alternative retailing for under 99
  as compared to 300-500 for traditional
  headboards
• A potential goldmine, targeting over 100 million
  naked beds in the USA, plus the 22 million new
  beds sold each year
• A great opportunity for non-furniture retailers
  to tap into a projected 500 million category,
  thanks to space-efficient packaging
• The next big thing, comparable in size and
  growth-curve to both the air-bed and furniture
  slipcover product categories

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The BackDrop Collection Reflects Focus Group
Findings

• Extensive focus group testing led BackDrop to
  develop a product line
• that delivers what consumers want most
• The 3 most-wanted silhouettes rectangle, arch
  and camel back
• The 4 most-wanted style categories Tailored
  Suburban, Classic Park Avenue, Shabby-Chic and
  Contemporary Tribeca
• Stylish, quick and affordable solutions giving
  their bedrooms a finished look
• Multiple uses for the product in bedrooms, guest
  rooms, kids rooms, dorm rooms, rental units,
  basement/attic rooms and more
• None of the drawbacks of traditional headboards
  high retail, extra delivery cost, installation
  hassles

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before
after
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The Decorating Advantages of BackDrop

• STYLE fashionable slipcovers available in a
  wide variety of fabric, silhouettes and sizes,
  fitting snugly for a custom-upholstered look
• COMFORT soft air-cushion design provides
  comfortable support when reading, watching TV or
  lounging in bed
• TIME-SAVING lightweight, shelvable POS
  packaging allows customers to carry home for fast
  and easy same-day bedroom makeover no waiting
  for delivery!
• EASY no-tool DIY installation in under 5
  minutes, with zip-off slipcover for easy spot or
  dry cleaning
• AFFORDABLE the complete set of upholstered
  slipcover, air cushion, electric pump and wall
  tabs retails for an eye-opening 79 to 139

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rectangle
camel back
arch
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BackDrop Upholstered Headboards Are a
Retailers Dream

• MINIMAL REAL-ESTATE slipcover, cushion,
  electric pump and wall tabs ship in a compact,
  easy-carry vinyl zip bag
• SUPER SALES-EFFICIENCIES at 2 turns, BackDrop
  delivers nearly 800 per square foot
• EYE-CATCHING PACKAGING bold graphics,
  distinctive brand colors and exciting in-use
  photos capture consumer interest
• OUTSTANDING QUALITY every BackDrop upholstered
  headboard is backed by a 5-year unconditional
  replacement guarantee

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