10 Tips to Boost your Ecommerce Sales

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10 Tips to Boost your Ecommerce Sales
Ecommerce Success

• Ravi Damani CEO
• Imano London New York Mumbai

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The strategy1. Get more site visitors2.
Convert more of them to customers3. Retain more
customers
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1. Free Shipping

• Attracts more customers through advertising
  campaigns but most importantly boosts conversion
  significantly
• Can improve conversion by up to 50

10 Tips to Boost Your Ecommerce Sales
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2. Checkout optimisation

• Multi-page checkout annoys and confuses customers
• Simplifying checkout to a single page can boost
  conversions by over 50

10 Tips to Boost Your Ecommerce Sales
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3. Critical decision making factors

• What information does a customer need to make a
  purchasing decision
• Fashion retailer would need front/back shots,
  zoom, size options, care instructions and fabric
  composition

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4. Touch and Feel

• Catwalk videos are enhancing clothing
• In page zoom is easy and doesnt need to be
  explained
• Sample Zoom Tool

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5. Reviews and Rating

• Reviews can be more than just text and can
  include video and images
• Reviews help conversion and increase consumer
  confidence
• Myakka Reviews Sample

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6. Up selling cross selling

• From basic customers who bought also bought to
  more advanced behavioural options

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7. Clear and effective promotions

• Encourage people to shop with great promotions
  clearly displayed
• Promotions sample

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8. Be truly multiple channel

• Web is not just a store
• Each channel reinforces others
• Allow in-store collection and returns
• Let gift vouchers be bought across all channels
  and redeemed in every channel

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9. Love Google

• Google can provides up to 90 of clients traffic
• Organic search is important. Get your alignment
  strategy right

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10. Integrate all channels

• Look at all your options from catalogue, TV,
  newspapers, direct mail, affiliate programmes,
  viral campaigns, PPC, PR
• A great site does everything

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