Know How Twitter Can Increase ECommerce Sales

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You Always Want To Stay Ahead Of The
Curve. Twitter allows businesses to seize the
market presence, target their customers and
engage with them regularly. Now it has become
necessary for companies to gain loyalty through
social media.
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Twitter as a social platform is a GOLD MINE for
businesses. If you got the trick to use this
platform then you can convert it into a major
revenue generation channel for your online store.
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• Understand Your Objective And Build Audiences
  Interest
• Understand The Value Of Twitter
• Before rushing into social media marketing you
  need to understand how Twitter can contribute to
  your business.

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• Build Audience Interest

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• Build a strong brand image

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When you landed on twitter you objective was to
increase eCommerce sales through digital
marketing and to achieve the goals you need to
build a strong brand image. Your twitter profile
serves this purpose. Make sure your twitter
profile is updated with your brand activities.
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• Make sure your twitter profile is updated with
  your brand activities

Twitter Handle - use your company name. If the
name is already taken try to jumble it with a
number but make sure it remains simple. Profile
Picture - Use the company logo. Header Image -
try to put your company slogan or an image that
reflects your business.
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Bio - Twitter gives you 160 characters length to
describe your business. Dont make it too fancy
to understand, use your words wisely. Use proper
keywords according to your target
audience. Website Location - For an online
store website and location is the most important
thing. Mention it clearly.
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• Attract followers the smarter way

Attract Twitter followers and increase Return On
Investment.
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• Focus on following brand activities

• Become a Knowledge Source Share high quality and
  regular content. Your tweets should have a
  purpose to solve. Share tips and become the only
  account for everything in your category.
• Market with Guest Blogging Guest blogging is the
  most famous way to drive traffic. Write quality
  guest posts and blogs based on the topics you
  serve and add your twitter handle in the bio.
  Keep posting regularly.

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• Acknowledge Re-Tweets Whenever you get retweets
  acknowledge them with a like and reply back with
  a thank you message. This will help you gain the
  trust of your followers and gain more!
• Twitter Chats Organise twitter chats on regular
  basis, this will help you build a strong
  relationship between you and your audience. This
  will give you an opportunity to solve people
  issues, answer the queries and know your audience
  better like what they want and as an online store
  what they expect from you.

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• Structure Your Tweets
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  PLAN? TAG? TWEET
• Twitter has set a limit of 280 characters in the
  tweets, but still has lots of ways to drive in an
  engagement like Retweets, Replies, and Favourite.
  The structure of tweets is the important thing,
  few things to keep in mind are-

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• Link Placement

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• Hashtags

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• Quote - Tweets with quotation mark gets 30 more
  traffic.
• Images - Support your tweet with images and
  according to the research a visual content is
  likely to get 200 more retweet.

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These were the best practices to be followed
that will boost your Return on Investment (ROI).
If you have an online store support it well with
a digital marketing strategy.
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