3
Educational Tour
http//promomagazine.com/eventmarketing/
4
Fantasy Basketball
Here's a marketing challenge for you Get cell
phones, basketball and college into a single
promotion. Alltel Wireless has found a way
with a sweepstakes to promote its new My Circle
calling service. It lets people call any 10
numbers for free. Launched in partnership with
13 universities, the promotion gives one fan from
each school the chance to shoot a basket during a
big game and win 100,000. But they have to play
their way there. Each contestant will create a
team, made up of 10 friends or family members.
And they will shoot for dollar values ranging
from 200 to 2,000, leading up to the big prize.
How do fans enter the contest? One way is by
text message. Or they can do it by logging onto
MyCircleMania.com. All these options will be
featured in a multi-channel promotional campaign.
For one thing, Alltel has added tags to its
national TV spots. And it has created a radio
spot featuring popular college basketball analyst
Dick Vitale. In addition, brand ambassadors will
visit each campus to provide information on My
Circle and the contest. And Vitale will appear
at in-store events in four markets to create free
voicemail greetings for consumers. Fans will also
be alerted to the sweeps by stadium Jumbotron
messages and announcements during the games. And
they will also learn of it through Alltel's
in-store TV network and P-O-P displays.
Moreover, Alltel plans to send three text
messages to the customers who have opted in to
receive basketball fan alerts on their cell
phones. Alltel will not discriminate in its
sweeps even non-students are welcome to play if
they have cell phones. But the firm will refrain
from marketing to entrants who use competitive
products. That would be unacceptable, says
Samira Zebian, director of sponsorship marketing
for Alltel. While we may not go back to them
with a specific targeted message, we have brought
them to our Web site, engaged them with our brand
and hopefully given them a very positive
experience. Alltel will, however, use the
consumer data it collects online to assess the
program's effectiveness. For example, it can
determine the number of opt-ins that come from
any one campus, and compare that against its
market share there. In addition, Alltel has
reached out to fan clubs, online communities and
other groups affiliated with the schools to
spread the message about the promotion. The
prizes will take many forms. The grand-prize
winner will get Kyocera phones, game tickets and
VIP experiences. And Alltel will make a donation
to the school's scholarship fund. Players are
also eligible for daily prizes, including Kyocera
phones and accessories, basketballs autographed
by Vitale and Alltel Wireless gift cards. And
Alltel will give out 10,000 instant-win scratch
cards at every game with every card a winner.
The prizes include a Samsung phone and
accessories. Also being offered are discounts
free activation plus 50 off the first bill if a
person switches to Alltel, and 25 off any
accessory at ShopAlltel.com. The overall
campaign for My Circle includes print ads and TV
spots by Campbell-Ewald, poking fun at the
competition. It goes under the title Sales
Guys. It is absolutely the focus of our
attention right now, she adds.
http//promomagazine.com/eventmarketing/
5
Victorias Secret Pink Launch
http//www.mryouth.com/
6
Tassimo Launch
Coffee Machine Promo Jan 2007 Kraft foodss
Tassimo. That brand handed out more than 22,000
coffees, lattes, teas and hot chocolates in New
Yorks Bryant Park to drive holiday sales of its
hot beverage system. Tasting is believing says
Lori Acker, director of marketing for Tassimo. In
addition Tassimo lured people to the park for a
re-gift exchange event. The hook bring in an
unwanted gift and swap it for a beverage making
machine worth 170. In addition the company
donated gifts to local charity. Tassimo
dispensed 200 machines on Nov 30 as part of the
225,000 campaign. Newspaper ads and radio ads
supported the effort. Our job is to grab your
attention adds Cathy Lang, chief marketing
officer at Aspen Marketing Services, which
handled the event. We know we have to bribe
you.
http//www.aspenmarketingservices.com/flash_conten
t/index.html
7
Blimps
Airship Solutions remote controlled
Blimps Airship Solutions has built more than 50
blimps ranging in size from 4m baby blimps to 18m
monsters. Cost 4m - 5,000 and mid-sized blimp -
15,000. Blimps are designed to meet Civil
Aviation Safety Authority Standards and pilots
must be fully accredited. Among the companies
that have commissioned blimps are Virgin Blue,
GM, Goodyear, Ikea and they currently have two
for Coca-Cola currently under construction. The
Blimps can operate anywhere in uncontrolled
airspace with the capability to fly at an
altitude of several hundred metres. The blimps
toy like appearance make them popular, crowds
just stand there and stare at them. Part of the
attraction of the smaller models is that they can
be flown indoors at sporting events, trade shows,
concerts and exhibitions. They can also be
fitted with gadgets that allow them to drop
prizes to spectators. At the netball they drop
ping-pong balls for prize draws. www.airship.com
.au
8
Meow Mix Mobile Tour
Pet Food US Meow Mix Mobiles targeting pet
owners. This concept employs less-than-traditonal
sampling efforts in an attempt to keep brand
perspective fund offbeat. Meow Mix Mobile
features a wagging tail, moving eyes and music
coming out of its ears. Meow Mix Mobile tour
go to fairs, festivals, malls, retailers,
shelters, humane societies and even make surprise
visits to the homes of some of the people who
have written in to Meow Mix. Also sample to dog
owners at parks and dog runs by building an
elaborate doggy bar. Hungry canines literally got
to taste test Purinas new Beneful dog food for
themselves. With dog and cat owners its hard to
get them to switch products, but by giving them
something new to take home like Meow Mixs
Seafood Vittles, consumers can test a new product
risk-free.
9
Ikea Bed Making Contest
http//promomagazine.com/contests/ikea_bed_making_
contest_020107/
10
Impact Media
http//www.impactmedia.com.au/
11
Starbucks Holiday Promo
http//promomagazine.com/incentives/news/starbucks
_cheerpass_110906/

Write a Comment

User Comments (0)

Contents

Contents

... and hot chocolates in New York's Bryant Park to drive holiday sales of its hot beverage system. ... Tassimo lured people to the park for a re-gift exchange ... – PowerPoint PPT presentation