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S

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???t? ?at??????p???s? ?se? ??? ?ta? ?e???a? ?' ?at?????a?. ... ?t ?sfa??a boutique hotel. ?a?ad?s?a?? a???te?t?????. ??p??? ??????a. ??at? ??e? ??e? ?p??es?e? ... – PowerPoint PPT presentation

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Title: S


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?S??????
  • ?? ?e??d??e?? ??????SS? ?t?st??e t? 1997 st??
    pe????? t?? ?a?af?t? st?? ??????.
  • ???t? ?at??????p???s? ß?se? ??? ?ta? ?e???a? ?
    ?at?????a?.
  • ?et? ap? ??p??a ?????a ?ata??????a? ?? ?at?????e?
    t?? ?e???a ?a? e?t?????e a?t?µ?t?? ?? ?e??d??e??
    ? ?at?????a? ?p?? s??e???e? ?a e??a? µ????
    s?µe?a.
  • F?t?? µe t?? ????????s? t?? a?a?a???s?? ??e?
    ???e? a?t?s? ??a a?aß??µ?s? se ?e??d??e?? ?
    ?at?????a?.

3
????????S?
  • ? a?a?a???s? ?a? ? e?s???????sµ?? t??
    ?e??d??e?a??? µ???da? ap?te?e? µ?a ap? t??
    s?µa?t???te?e? ep??e???µat???? d?ast????t?te? t??
    ?e??d????, ?a??? apa?te? ?ept?µe?? s?ed?asµ? ??a
    t?? pe???d? p?a?µat?p???s?? t?? ?????, ta
    d?a??s?µa ?ef??a?a, t??? p??µ??e?t?? ?a? t???
    ??????? pa??d?s?? t?? ?????.

4
???p?? ???µat?d?t?s?? t?? a?a?a???s?? ?ta? ??
e???pa???? ???µat?d?t?se?? µ?s? t?? ??? ??t???
???a???.
5
???G??S
  • ??a?a???s? ?????
  • ??aß??µ?s? ?p??es??? ?a? pa?????

6
  • ?tµ?sfa??a boutique hotel
  • ?a?ad?s?a?? a???te?t?????
  • ??p??? ??????a
  • ??at?µ??e?µ??e? ?p??es?e?
  • ????t??? ?a? ??????? e??p???t?s?
  • ???s??s? ??p???? pa?????ta
  • Marketing ?a? d?af?µ?s?

7
????G?S
  • ???t? ????s? ?ta? ? a??a?? ????t?p?? p?? e??a? ?
    ta?t?t?ta t?? ep??e???s??

8
  • ??a ta d?µ?t?a a?a?a???st??a? ?????? ?p?? ?a?
    ???? ?? ????????st?? ?????
  • G??µ??a? ? d?at???s? t?? sta?e??? pe?at???????
    a??? ?a? ? p??s????s? e??? tµ?µat?? t?? a?????
    p?? ep???µe? ? ep??e???s?.
  • ???a?? p?a?t??e??? ?a? target group
  • ??aß??µ?s? ??e?t??????? ?p??es??? ?p?? web site,
    online booking, e-marketing

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  • G?a t?? ep?t??? pa??µßas? se µ?a ep??e???s?
    p??pe? ?a ?p???e? p??? ?a?? ???s? t??
    ep??e???s??, t?? a?a???? t?? ?a? t?? st???? t??.
  • ???pe? ?a ?p???e? ??a s?st?, ?ept?µe??? ?a? p???
    ap? ??a ?????S???? business plan.
  • ???pe? ?a?e?? ?a ??ße? ????? t??? pa?????te? ?p
    ???? ?ste ?a ap?fe???e? µ?a p??a?? ap?t???a t??
    e??e???µat??.
  • S??e??? p??sp??e?a ße?t??s?? t?? p?????t?? ?a?
    t?? pa?????.

14
  • ??a? e??a??st?µ???? pe??t?? ?a f??e? 4
    ?a????????? pe??te? e?? ??a? d?sa?est?µ????
    pe??t?? ?a d???e? 10!

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