I N D O N E S I A

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I N D O N E S I A
Prepared by Matari Advertising
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• I. Indonesia Highlights

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I. Indonesia Highlights

• Indonesia is the worlds largest Archipelago
• Of 17,508 islands 6,000 inhabited
• Population 231,328,092
• Population growth rate 1.54
• Diverse ethnic groups more than 300,
• majority is Javanese (45), Sundanese (14),
• Madurese (7.5), coastal Malays (7.5), other
  (26)

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I. Indonesia Highlights

• Population 231,328,092
• Languages / dialects more than 580 dialects.
  Bahasa Indonesia is the official language
• (modified form of Malay).
• Since the growth of TV media, more Indonesian,
  especially young generation, are able to
  understand Bahasa Indonesia.
• Mostly Moslem (over 80 ).

Note 2002 estimated data. Source The Indonesia
Environment Almanac
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I. Indonesia Highlights

• GDP-per capita US 810
• Economic growth
• 2001 - 3.32
• 2002 - 3.50
• 2003 - 3.2 - 3.8 (forecasting, Econit 2002).
• Industrial production growth rate 3.5

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I. Indonesia Highlights

• Regardless the instability of national economic,
  politics and social condition, the advertising
  business will still be able to grow in the year
  2003
• The national advertising expenditure is estimated
  to a slightly increase of approximately 20
  growth.

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I. Indonesia Highlights
Indonesia - Advertising Expenditure 1997 2003
Average Growth 20 25
SOURCE P3I
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• II. Media Situation in Indonesia

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Advertising expenditure through media has been
continuously increasing, and TV accounts for
highest proportion of the expenditure.
II. Media Situation in Indonesia
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II. Media Situation in Indonesia
Indonesia Advertising Expenditure Distribution
by Media Type
US thousand
(US1 Rp. 8,900,-)
Projected Source Media Scene
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Fragmented Market leads to Media Clutter
II. Media Situation in Indonesia

• Media environment is cluttered by the huge
  varieties of media as well the huge amount of
  advertising messages
• Number of TV station 12
• It is estimated that, consumers are exposed
• gtgtgt 5000 TVCs in a week
• TV broadcast time reach almost 36.000 hours
  
• over Jan Aug 2001 (an increase of 17 over
• Jan Aug 2000)
• (source Media Marketing 2001, AC
  Nielsen)

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Fragmented Market leads to Media Clutter
II. Media Situation in Indonesia

• Number of Newspaper 180
• Number of Tabloid 297
• Number of Magazine 222
• Number of Bulletin 5
• Number of Radio Station 793
• Source SPS ( Serikat Penerbit Suratkabar )
  PRSSNI

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THE GROWTH OF TV STATION
II. Media Situation in Indonesia
SOURCE MEDIA SCENE
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THE GROWTH OF TV STATION
II. Media Situation in Indonesia
SOURCE MEDIA SCENE
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II. Media Situation in Indonesia
The Growth of Newspaper and Tabloid
SOURCE SPS
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II. Media Situation in Indonesia
The Growth of Magazine
SOURCE SPS
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II. Media Situation in Indonesia
The Growth of Radio Stations
SOURCE PRSSNI
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II. Media Situation in Indonesia
The Growth of Internet User
People aged 10, 9 Cities
1998, 1999 people age 15
Source ACNielsen Media Index
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Agency Billing and Ranking
II. Media Situation in Indonesia
US million
Empl.
Source P3I Note ) source Media- All Asia Ad
Agency Guide a) to be confirmed
b) actual
(US1 Rp. 8,900,-)
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Matari is the Indonesian word for sun, symbol of
energy, innovation and creativity
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HISTORY

• Founded in 1971 by two boy-scout buddies,
• Ken T. Sudarto Paul W. Karmadi, from a
  renovated
• garage in Jakarta
• Pioneered the development of modern Indonesian
• advertising.

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BELIEF
The birth of Matari is based on a simple
principle Advertising only involves people
and communications. We believe that no one can
understand and communicate with Indonesians, like
other Indonesians For Matari, this belief has
built brands, sold products and made market
leaders out of small-scale industries.
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MATARI TODAY
The successful agency of the future, will be the
one that is ready and able to offer genuinely
comprehensive advertising and marketing services
to their clients. With our integrated marketing
and communications services, Matari has taken the
bold step into the future !
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MATARI TODAY
PEOPLE

• 224 professionals, strategy-driven,
  market-oriented
• and creative people
• Understand the consumers and market
• Dedicated to clients and profession
• Home-grown top management

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MATARI TODAY
COMPETITIVE STRATEGIES

• Integrated Marketing Communications Services
• Client-Oriented, Process-Centered, Team-Based
  
• Learning Organization
• Strategy and Creative-Driven Agency
• Differentiation and Focus Strategy
• the Indonesian Ad Agency

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES

• MatariOne
• Advertising and Marketing Services
• Strategic Madia Planning and Media Buying
• MatariTwo (Advertising-Related Businesses)
• Public Relations Counselors and Social
  Marketing
• Exhibition and Creative Workshop
• Sales Promotion and Direct Marketing
• Multimedia
• Publication, Advertorial and Direct Mail
• Exhibit Product Distribution General Trading
• MatariThree (Non Advertising-Related Businesses)

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Advertising and Marketing Services

• Account Management Creative Operational teams
• Responsible for understanding clients business,
  creating
• ideas and maintaining images in the consumers
  mind,
• ensuring clients marketing success

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Strategic Media Planning and Media Buying

• Centralized independent Media Planning and Media
• Buying Strategic Business Unit
• Back-up by accumulated comprehensive,
  well-updated
• analysis and data

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Public Relations Counselors and Social Marketing

• Offers solid public relations strategy to build
  the right
• consumer attitude towards clients brands and
  greatly
• increases investor confidence
• Portfolio includes work done to create a more
  prosperous
• Indonesia protect the environment

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Public Relations Counselors and Social Marketing

• Identify trade investment opportunities,
  promote the
• beauties and wonders of Indonesia
• Encourage sportsmanship, uplift childrens
  welfare, promote
• discipline and respect for law and political
  advertising in
• a professional and responsible way

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Exhibition and Creative Workshop

• Offers a wide range of production support and
  services
• for Below-the-Line and other promotional
  activities

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Sales Promotion and Direct Marketing

• Assist clients in planning, developing and
  executing
• programs for consumers trade promotions,
  sampling,
• merchandizing and special events

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Multimedia

• Interactive media based, informative,
  impressive, intuitive
• and inter-operatable
• Offers multimedia related products and services
  such as,
• 2D-3D animation, Digital AudioVideo, Virtual
  Reality
• Programs, Multimedia Kiosk and Web development

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Publication, Advertorial Direct Mail

• Publishes CAKRAM, the advertising, marketing and
  public
• relations industry monthly professional journal
• Offers professional support services for the
  editorial and
• productions aspects of clients advertorials,
  regular or
• special supplement and in-house publications
• Representative of Clio Awards, New York
  Festivals and
• Creative Awards in Indonesia

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Exhibit Product Distribution General Trading

• Regional distributor of SKYLINE DISPLAY INC.
• ( a leading manufacturer of modern exhibit
  products in US
• and world-wide ) for Indonesia, Malaysia and
  Brunei
• Darussalam
• Regional distributor of BELLEX ( a well-known
  manufacturer
• of economical exhibit product in Europe )

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MATARI TODAY
INTEGRATED MARKETING AND COMMUNICATIONS SERVICES
Exhibit Product Distribution General Trading

• Provides the customers with pre-sale services
  such as
• product presentation and creative design, and
  after-sale
• service such as product training,
  problem-solving,
• consultation on systems expansion and
  modification

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MATARI TODAY
MAIN CLIENTS
Matari counts among its clients, the countrys
best and leading companies Many of our clients
are market leaders with products and services
that are household names in Indonesia

• Bank Indonesia

• Ajinomoto

• Bogasari

• Astra Honda Motor

• Inmarindotama

• Citibank

• Konimex

• Mandom

• P G Indonesia

• Nimms

• Unicef

• Plaza Indonesia

• Sari Incofood

• Sinar Sosro

• Telekomunikasi Indonesia

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OUR CONTACT
Aswan Soendojo, President / CEO Gunawan Solihin,
Executive VP - Operations Jalan H.R. Rasuna Said
kav. H1-2Jakarta 12920 - Indonesia Phone
(62-21) 5255160 Fax [phone]Website
www.matari-ad.comE-mail matari01_at_matari-ad.com
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