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Sharing business information, maintaining
business relationships, and conducting business
transactions by means of telecommunication
networks is called
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eCommerce
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The strategic process of creating, distributing,
promoting, and pricing products for targeted
customers in the virtual environment of the
Internet can best be defined as
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E-Marketing
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Electronic marketing has some basic
characteristics that distinguish it from the
traditional marketing environment. The ability
of a marketer to identify customers before they
make a purchase is called
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Addressability
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A(n) ___________is an identifying string of text
stored on a website visitors computer that can
be used to track how often a particular user
visits the website.
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Cookie
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Some websites have developed such a strong sense
of group membership and belongingness among their
visitors that they have become known as _______
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Virtual Communities
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If Georgia-Pacific seeks information about trends
in housing starts around the country and uses
U.S. Department of Commerce reports to get this
information, it is using ___________ data.
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Secondary
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What is the term used for data that is observed,
recorded, or collected directly from subjects?
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Primary data
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An informed guess or assumption about a certain
problem or set of circumstances is known as a
_______
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Hypothesis
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What is the first step in the marketing research
process?
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defining the problem or research issue
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The real value of marketing research to the
organization can best be measured by
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improvements in the ability to make decisions
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Age, rate of product use, location, and gender
are all examples of what type of variables?
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Segmentation
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General Motors has learned that some people want
sports cars, while others want vans, trucks,
sedans, and economy cars. In this instance,
General Motors has found its markets to be
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Heterogeneous
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When a firm designs a single marketing mix and
directs it at an entire market for a particular
product, the company is using a(n) _________
strategy ?
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Undifferentiated
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Markets fall into one of two categories. These
categories are
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Consumer2. Business
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Sixteen-year-old high school students do not form
a market for alcoholic beverages because they
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lack the authority to purchase this type of
product
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A consumers buying decisions are affected in
part by the people around him or her. Such people
and the forces they exert on an individual buyer
are called
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Social Influences
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According to Colemans social class categories,
the social class that includes approximately 40
percent of the population, shops for bargains,
and buys sports and recreational equipment is the
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Working Class
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In shopping for a new laptop computer, the
alternatives Kari is considering include Dell,
Toshiba, and Compaq. These three brands make up
Karis
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Consideration set
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An unplanned buying behavior resulting from a
powerful urge to buy something immediately is
called?
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Impulse buying
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What are the three most widely recognized types
of consumer problem solving?
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The three most widely recognized types of
consumer problem solving are limited problem
solving, extended problem solving, and routinized
response behavior
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Who buys products from manufacturers and then
resells the products to other firms in the
distribution system?
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Wholesalers
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What consists of individuals or groups that
purchase products for resale, use in production,
or daily operations?
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A business market consists of individuals or
groups that purchase products for resale, use in
production, or daily operations
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Which market consists mainly of wholesalers and
retailers?
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Reseller markets consist mainly of wholesalers
and retailers.
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Because retailers have to be concerned with
product selection, price, and space they often
evaluate products on the basis of what?
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Because retailers have to be concerned with
product selection, price, and space they often
evaluate products on the basis of sales per
square foot of selling area
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What is reciprocity?
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A practice in which two businesses agree to buy
from each other is known as reciprocity