BA 623 Human Resource Issues

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all of us need to understand the importance of
branding. We are CEOs of our own companies Me
Inc. To be in business today, our most important
job is to be head marketer for the brand called
You. Tom Peters,
best-selling management author/consultant/speaker
Chapter 2 DESTINATION A SUCCESSFUL CAREER
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A Successful Career(Learning Objectives)

• Define Career Success
• Explore Major Career Development Theories
• Traditional
• Protean/Boundaryless
• Learn what it means to be a Career Activist
• Learn the 3 As of Successful Careers
• Develop Your Own Brand YOU Statement

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CAREER BALANCE

• Do you live to work or work to live?
• What price do you want success to pay?
• What sacrifice will you make for your career?
  
• 
  
• 
  

You have to decide whether you are the type who
works to live or the type who lives to work.
Bob McRann former GM, Cox
Communications
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A Successful Career(Defining Career Success)

• Define Career Success for Yourself
• What Constitutes Career Success?
• Assess Starting Position (survey on p. 25)DO IT!!
• Create and Maintain 3-Year Plan
• Retirement Speech
• Major Accomplishments
• KSIs (Key Success Indicators)

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A Successful Career (Shifts in Mount Career)
Time Period
Career Characteristics
1800 1870 1870 1945 1945 1990 1990
present
Agricultural, Trade/craftsmen Business owner,
Factory worker, Artisan Organization man, Climb
the ladder Free agents, Protean, Boundaryless,
Turbulent
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A Successful Career (Major Theories)
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A Successful Career(Protean Career)

• derived from the name of Proteus, a Greek god
  who was believed to be able to change shape
  whenever he desired. (p. 16)
• 3 5 careers in working life
• Search for self-fulfillment
• Internal (not External) criterion of success
• Career shaped by the individual not the
  organization

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A Successful Career(Becoming a Career Activist)

• Moses 4 Commandments
• 1.Be a Career Activist- take charge of your own
  career being successful doesnt guarantee
  
• 2. Know Yourself- self awareness/ strengths
  weaknesses/ EQ
• 3. Know What You Love- (Passion ?Excellence)
• 4. Be Who You Are- look for mentors emulate
  successful people but stay true to who you are.
  Develop your own self

Remember the commercial Drivers wanted Take
the wheel of your career!
Source Barbara Moses, Career Intelligence San
Francisco Berrett-Koehler Publishers.
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A Successful Career(3 As)

• Attitudes Employers Are Looking For
• Energy Enthusiasm
• Handling Adversity Change Effectively
• Can Do willing to go beyond formal job
  requirements
• Peter Carbonara Hire for Attitude, Train for
  Skill
• Assumptions (Fatal)
• Vague About What You Want
• Choose a career that focuses on my degree
• Focus Only on Known Openings
• No good jobs because of the economy
• Companies wont hire me because of no or little
  work experience
• Resume Emphasis Great Writing Wins
• Approaches
• Resumes, Posted Ads, Employment Agencies (less
  effective)
• Networking Targeted Approach (more effective)

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The Journey Begins (Internet Hype)

• THE INTERNET IS NOT THE ONLY WAY TO FIND A JOB,
  IN FACT NOT MANY PEOPLE ARE SUCCESSFUL WITH
  INTERNET SEARCHING.
• 4
• 80 to 90 of your jobs will come from your
  network

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The Journey Begins (A Neanderthal System)

• The Attitude
• - self esteem, positive energy, enthusiasm
• - hire people who dont suck (Freiberg)
• - react to change/ deal with adversity
• Can do attitude
• - NEVER turn down an assignment
• - comp/s look for people who identify
• issues and resolve them dont wait to be
  asked
• 4 Approaches
• Resumes - sending them out or posting them
• Ads - answering newspaper ads or job postings
• Employment Agencies
• Network

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The Journey Begins (Assumptions Approaches)

• Fundamental Truths
• Jobs are out there waiting to be filled (or
  created)
• Finding these jobs depends on your job-search
  method
• If youre coming up empty, change your method
• Worst Ways
• Internet (1-10)
• Send resumes (7)
• Professional Pubs. (7)
• Newspaper ads (5-24)
• Agencies (5-24)
• Three Steps of the Creative Approach
• Decide what you have to offer
• Decide where you want to offer it
• Learn how to go after
• NETWORKING

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The Journey Begins (Attitude Altitude
Adjustments)

• From Peter Carbonara, Fast Company
• Hire for Attitude, Train for Skill
• What you know changes, who you are doesnt.
• You cant find what youre not looking for.
• The best way to evaluate people is to watch them
  work.
• You cant hire people who dont apply.

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A Successful Career(Brand YOU)

• Key Ideas
• Brand meaning how are you thought of by
  coworkers, bosses, network, etc. (reputation)
• Brand awareness how well known is your brand
  (you) in the marketplace (visibility)
• Brand Promised Value Trust
• Stand out what makes you different competitive
  edge
• Differentiating Your Brand
• Identify Differentiating Qualities, Skills,
  Characteristics
• Questions to Assist You
• What do I do that I am most proud of?
• What have I accomplished that I can brag about?
• What do I want to be known for?
• What is my competitive advantage
• 15-words-or-less Challenge

Source Tom Peters, The Brand Called You Fast
Company, vol. 10.
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A Successful Career(Brand YOUPart 2)

• Marketing Your Brand
• Increase Visibility (Internal External COOL
  Projects)
• It all matters (Substance Style/communication
  Character)
• WOM (Nurture Your Network)
• Power Up Your Brand
• Influence Power (personal) vs. Ladder Power
  (position)
• Power is a matter of Perception (credibility)
• Power in Projects (interpersonal abilities)
• Resume vs. Marketing Brochure
• Loyalty The Future
• Loyalty Lives!!! (but not to the company)
• What is your personal definition of success
• Measuring Stick ? Great teammate ? Exceptional
  expert
• ? Visionary ? Businessperson

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2 How to Differentiate Yourself from Your
Competitors
Capture your dream career position
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Brand You Statement (TT )

• In 15 words or less, capture your unique brand.
  What do you offer that is different from others
  or unique? How do you add value to the
  organizations in which you belong? Remember 15
  words at the most! Play with it and redefine it.

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A Successful Career

• You are the CEO of your career, and you need to
  be managing it effectively. Two keys to doing so
  are
• 1. Defining success
• 2. Managing your brand

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A Successful Career(Summary)

• TREK LIST
• Define Career Success
• What is my working definition?
• Career Frameworks
• I understand the main ideas of trait-factor,
  developmental, personality typology, and protean
  career theories.
• Career Activist
• I am at the wheel.
• 3 As
• I know how attitudes, assumptions, and approaches
  are relevant to career success.
• Brand YOU
• I have created a 15-words-or-less statement that
  describes my brand.

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TM 2 The Journey Begins (The Resume)

• An object (8.5 by 11 inch piece of paper) that is
  used to convince people we have never met to
  invest thousands of dollars in us, by hiring us
  for a job we have not yet specifically identified.

• Resume A sales document
• Objective To get you an interview

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TM 2 The Journey Begins (Resume Fundamentals)

• Types of Resumes
• Chronological (or Historical-most common)
• Functional (personal competencies) lack of exper.
• Hybrid (Chronological/Functional)
• How Companies Process Resumes
• Elimination (paper quality or format, the look
  feel)
• Content (poorly written or slickly written)
• Misfits (poor match between applicant and
  position)
• Resume MUSTs
• Be accurate (in both spelling and factual
  content)
• Lead with your strengths
• Be specific and emphasize results/accomplishments
• Be visually appealing
• Contain essential sections

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TM 2 The Journey Begins (Essential Resume
Sections)

• Contact Information
• Name (make it stand outbut not too much)
• Address
• Relevant telephone numbers
• Professional e-mail address
• Objective
• Skills/ Strengths
• Education
• Work Experience
• Skills or Summary of Qualifications

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Essential Resume Data

• OBJECTIVE
• To obtain a position in a dynamic, challenging
  and growth oriented company with emphasis in the
  Marketing area Human Resource area, etc etc.
• SKILLS
• have excellent communication skills
• have excellent interpersonal skills
• am highly motivated person
• am_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ (Talents,
  skills traits)
• EDUCATION
• Bachelor of Science in Business Administration
• Cal State University San Marcos
  San Marcos, CA
  May, 2007
• Emphasis in Marketing Accounting etc etc
• If went to a community college and got an AA
  degree, put it down
• NO HIGH SCHOOL INFORMATION
• Name/ address/ contact information
• Objective
• Skills/ Strengths
• Education
• Work experience (not a lot of bullet points 4
  to 5)

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TM 2 The Journey Begins (Resume Tips)

• Avoid general objective statements
• Know your degree
• Commit to flawless spelling/grammar
• Use bold instead of underline or italics
• Format headings with all-caps (e.g., EDUCATION)
• Beware the 2,500-word writing requirement
• Indicate your technology skills
• Options for contact info formats
• No I in Resume
• Focus more on results/accomplishments
• Align your dates and other repetitive fields
• Indicate relevant coursework
• Name on page 2
• Be careful with dates and e-mail addresses

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DUE NEXT WEEK

• Chapter 3 Career Aspirations Preferences
• CSMQ (Trek Task 6)
• Brand your statement
• Fast Company website
• Jung Typology humanmetrics website
• Personal Mission statement (Trek Task 7)
• Online Personality Assessment (Trek Task 8)