A business presentation of

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welcome!
A business presentation of
Dicentia A/S
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Content

• Dicentia
• Business model Products
• Organization
• Market and Market Strategy
• Operation Customer Strategy
• Financials ownership

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Strong digital media competences
Our factory in Sakskøbing, Denmark
Our factory in Kista, Sweden
Our factory in Smørum, Denmark
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Dicentia A/S

• Founded in 1987
• Publicly listed on Copenhagen Stock Exchange
  1998
• 416 employees across 5 countries

• Acquisitions, closings and selling
• 2004 Sold majority shareholding in SDC Finland
  OY
• 2004 Sold UK activity to Thamesdown LTD
• 2004 Closing of VHS activities in Brabrand
• 2005 Acquired 100 shareholding of DCM AB
• 2005 Closing of VHS activities in Täby
• 2005 Closing Malmö
• 2005 Closing production Finland
• Real Estate Brabrand sold
• Acquired activities from Toft Fischer A/S
• Closing Solrød
• 2006 Closing CD production, Måndag OY, Finland

6 locations 3 DVD and CD factories (DK, SE) 6
sales offices, including PostProduction
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Implemented Strategy

• The Nordic market leader strategy is
  implemented in 2005/06!
• Present
• Tuning of capacity cost
• Tuning of organisation
• Production
• Sales
• Administration
• Expansion of PostProduction and Online business

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Business model products
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Business model
Creating a Nordic market leading positionIn our
three main business areas
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Business model
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Business model

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Products from customer needs

• CDs
• DVDs
• DB-Cards
• Baby Discs
• Various packaging solutions
• Aroma Discs
• Online Media

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Formats
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Products from costumer needs
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Products from customer needs
Online Media
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Organization
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Board of Executives
Torben Nordquist President and CEO Employed by
Dicentia A/S since 1 October 2004
Anders Sandström Executive Officer, Sales and
Marketing Employed by Dicentia A/S since 1 July
2005
Steen Knuppert-Hansen Executive Officer,
ProductionEmployed by Dicentia A/S since 20 June
2006
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Value proposition vision

• Local
• Local presence
• Easy communication
• Fast deliveries
• Decentralized quick decision making

• Safe
• We protect your intellectual property
• We deliver on time

• Market knowledge
• Create simple, effective product and service
  solutions
• Innovative
• Well educated, competent and customer oriented
  people

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As of 31th of August
Torben Nordquist
Anders Sandström Steen
Knuppert-Hansen
Country Managers (Subsidiaries)
Production Sakskøbing
Group Controlling
PostProduction Denmark
Group Marketing
DENMARK
Finance Factories Denmark
Sales and Customer Service Denmark
Production Smørum
DVD Studio Norway
NORWAY
Finance Denmark
Sales and Customer Service Norway
Production (Kista)
DVD Studio Finland
FINLAND
Finance Norway
Sales and Customer Service Finland
DVD Studio Sweden
SWEDEN
Finance Finland
Sales and Customer Service Sweden
DVD Studio Germany
GERMANY
Finance Sweden
Sales and Customer Service Germany
Online
Finance Germany

Group IT
Sweden IT
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Development in employees
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Actual number of employeesAs of 31th of August
2006
Total 416,4
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Market market strategy
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State of the market
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Formats
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High definition formats
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Competitive environment

• Small competitors in the Nordic area
• - Norway
• - Sweden
• - Finland
• - Denmark

• Other European competitors - More than 100
  replicators

• Dicentia is the 10th largest replicator in Europe

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Key requirement for Nordic market leadership

• Local Media Centre (LMC)
• Innovative products/packaging solutions
• Competitive prices

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Enforce the market position throughlocal media
centres

• Local media centre competences
• Sales
• Local customer services
• DVD authoring
• CD mastering
• CD/DVD Quick Service
• Graphical services
• Quality assurance

• IT network transfer
• Master material
• Label print files
• Other print files

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Innovative products/packaging solutions

• Example baby discs

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Competitive prices

• Considerable price competition and changed
  product mix
• Drop in selling price of 24,7 compared to 2005
• - most significantly on CD
• Cost savings of 10 to 15

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Customer Operation strategy
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Strategy customers

• From local to European market competition
• Contract customers
• - Pan Nordic customers
• Other customers
• Delivery time - standard
• - New orders 10 days
• - Reorders 5 days
• Flexibilities to help the customer

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Strategy operation

• Centralized production in Sakskøbing 24/7
• - Centralized DVD production
• - CD production
• Kista CD production
• Smørum CDs and special DVD production

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Capacity DVD

• Production Customer view
• - Filling the gaps
• - Secure enough production capacity in the high
  seasons

• Buffer Stock

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Capacity - Machinery

• Glasmaster
  CD Line DVD Line Offset print
  Screen print Packaging
• Sakskøbing 2 10 12 4 3 8
  
• Kista 1 6 2 2 4
• Smørum 2 9 5 2 2 4
• Total 5 25 17 8 7 16

• Daily average capacity
• CD-Line 375 000 discs
• DVD-Line 425 000 discs Total 800 000
  discs

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Financials ownership
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Key figures
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Ratios
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Financial figures
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Ownership as of 31 August 2006

• Lønmodtagernes Dyrtidsfond (LD Pensions) -
  21,5 of the share capital
• Baltic Rim Fund/6 AP Fonden - 17,6 of the
  share capital
• Altronic A/S - 9,1 of the share capital
• SC Finans ApS - 5,7 of the share capital
• The remaining shares, 46,1, are spread between
  1.227 different shareholders

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