Education Tourism in Kenya

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Education Tourism in Kenya
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Problem Background

• Kenya looses approximately 5000 students each
  year who go to study abroad.
• The students act as a source of income for the
  host country, to the host country the students
  are education tourists
• In 2000 Kenya had 20000 students abroad each
  spending at least 5000 per annum
• Can Kenya do anything to stop this?

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How can Kenya benefit from Education Tourism?

• Tit for tat is a fair game

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Strengths

• Highest number of institutions in the region
• Largest variety of courses in the region (from
  aroma therapy to astronomy)
• Most developed market in the region.
• Best equipped institutions in the region

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Why aren't the students coming?

• Least marketed institutions in the region

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Solution Needed?

• Product that enables students across East Africa
  see what is available in Kenya
• Product that enables select institutions market
  their preferred courses to the region
• Platform that enables the government issue
  immigration information

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Solution Needed?

• Product that enables students across East Africa
  see what is available in Kenya
• Product that enables institutions market their
  preferred courses to the region
• Platform that enables the government issue
  immigration information

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Solution we have

• The solution we have aims to introduce an
• entire new genre of tourism in the country
• From Portal to solution.

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What does Kenya stand to gain?

• Revenue, targeting 4000 students a year each
  spending 200,000KSH
• Reputation, education hub of East and Central
  Africa hence attracting foreign investment
• Greater regional cohesion.
• Kenyan corporates get an opportunity to expand
  their products and services.

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Challenges faced

• Coordination among key stakeholders.
• Lack of proper Information

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What can you do?

• Own the project!

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• Thank You