FIDELITY BROKERAGE COMPANY

1
F I D E L I T Y B R O K E R A G E C O M P
A N Y
E X E C U T I V E F O R U M 2 0 0 6
431121
National Financial Services LLC, Member NYSE, SIPC
2
Broker Recruiting Strategies
2 0 0 6 E X E C U T I V E F O R U M

• Panel Moderator George Keith
• Executive Vice President, National Financial

3
What Drives Rep Satisfaction?
More Important
Important
Inferred Importance
Source National Financial Broker Sentiment
IndexSM, 2005
4
Why advisors left their previous firms
Quality of Home-Office Service
Payout Level
Inadequate Technology
Support for Fee-based business
Mgmt. Change
Back-office Planning Services
Location/ Geographic move
Quality of Proprietary fee-based program
Source Cerulli Associates, The Cerulli Edge
Advisor Edition, 4Q 2003
5
Advisors in the Independent B/D channel are
happiest where they are
Broker/Dealer Channel Advisors Most Willing to
Join, By Current Channel, 2004
Source Cerulli Associates Quantitative Update
Advisor Metrics Survey, October 2005
6
Whats the typical profile?

• 5 years experience
• 250,000-350,000 in gross production
• 20 -40 million AUM
• Fee-based orientation
• Potential to move 60-80 of existing book of
  business

Source The Primary Group 2006 On Wall Street
March 2004 2004 A Very Good Year for Recruitment
Say the Pros
7
Willingness to move to wirehouses decreases with
tenure
Broker/Dealer Channel Advisors Most Willing to
Join, By Tenure, 2004
Source Cerulli Associates Quantitative Update
Advisor Metrics Survey, October 2005
8
Willingness to move to wirehouse channel
decreases with Production
Broker/Dealer Channel Advisors Most Willing to
Join, By Production, 2004
Source Cerulli Associates Quantitative Update
Advisor Metrics Survey, October 2005
9
Recruitment Specifications by Channel
Questions
Source The Primary Group 2006
CFP? and Certified Financial Planner? are
certification marks owned by the Certified
Financial Planner Board of Standard, Inc.
10
Featured Panelists

• Mark Mettelman, President, Triad Advisors
• Janice Hart, VP National Field Development,
  Commonwealth Financial Network
• Ken Norensberg, Managing Director, KES Financial
  Group
• Greg Sauer, President, The Primary Group

11
Q A
12
F I D E L I T Y B R O K E R A G E C O M P
A N Y
E X E C U T I V E F O R U M 2 0 0 6
All third parties mentioned are not affiliated
with Fidelity Investments