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Ameritrade, Inc.

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Offers brokerage services (traditional and advanced products) Darwin: ... E Trade Group Inc (Etrade) TD Waterhouse Group, Inc. FMR Corp. (Fidelity Investments) ... – PowerPoint PPT presentation

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Title: Ameritrade, Inc.


1
Ameritrade, Inc.
  • JiYeon Rhee
  • CIS55-406
  • September 28, 2004

2
Executives
J. Joe Ricketts
Joseph Moglia
3
Services
  • Industry Investment Services
  • Sector Financial
  • Private Client Division
  • Offers brokerage services (traditional and
    advanced products)
  • Darwin Survival of the Fittest
  • the first interactive, CD-ROM-based options
    trading simulator.

4
History
  • AmeriTrade Clearing is established. Currently
    Ameritrade, Inc. is a self-clearing broker/dealer
    (1983).
  •  
  • Ameritrade Holding launches eBroker , an
    Internet-only broker and division of All American
    Brokers, Inc (1996).
  • Ameritrade Holding launches Ameritrade, Inc.,
    incorporating the most popular features of
    Aufhauser, Ceres, and eBroker in one firm (1997).
  • Ameritrade is the first brokerage to offer
    complex options order entry on the
    Internet.Ameritrade introduces electronic trade
    confirmations by e-mail (1998).
  •  
  • Ameritrade offers extended hours
    trading.Ameritrade Holding launches the Online
    Investor Index, the first daily measurement of
    the behavior of online investors (1999).
  • Ameritrade introduces Express Account Opening,
    forging the path for the paperless opening of
    accounts (2000).
  • Ameritrade launches the Personal Finance
    Center, allowing clients to organize all of their
    personal financial accounts online through
    account aggregation (2001).

5
Other Companies in the Industry
  • Charles Schwab Corp.
  • E Trade Group Inc (Etrade)
  • TD Waterhouse Group, Inc.
  • FMR Corp. (Fidelity Investments)

Ameritrade, Inc. is the largest online
brokerage firm!
6
Stock Trend
  • 2 YEAR PERIOD

7
Analyst Opinion
  • Recommendation Trends
  • (Strong Buy) 1.0 - 5.0 (Strong Sell)

8
On the Web
  • www.ameritrade.com
  • www.ameritradeholding.com
  • Investing Basics
  • Trading Tools

9
For More Information
  • Ameritrade Holding Corporation
  • (NASDAQ AMTD)
  • 4211 S. 102nd St.Omaha, NE 68127 
  • Phone 402-331-7856Toll Free 800-237-8692
  • Fax 402-597-7789
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