Ameritrade, Inc.

1
Ameritrade, Inc.

• JiYeon Rhee
• CIS55-406
• September 28, 2004

2
Executives
J. Joe Ricketts
Joseph Moglia
3
Services

• Industry Investment Services
• Sector Financial
• Private Client Division
• Offers brokerage services (traditional and
  advanced products)
• Darwin Survival of the Fittest
• the first interactive, CD-ROM-based options
  trading simulator.

4
History

• AmeriTrade Clearing is established. Currently
  Ameritrade, Inc. is a self-clearing broker/dealer
  (1983).
•  
• Ameritrade Holding launches eBroker , an
  Internet-only broker and division of All American
  Brokers, Inc (1996).
• Ameritrade Holding launches Ameritrade, Inc.,
  incorporating the most popular features of
  Aufhauser, Ceres, and eBroker in one firm (1997).
• Ameritrade is the first brokerage to offer
  complex options order entry on the
  Internet.Ameritrade introduces electronic trade
  confirmations by e-mail (1998).
•  
• Ameritrade offers extended hours
  trading.Ameritrade Holding launches the Online
  Investor Index, the first daily measurement of
  the behavior of online investors (1999).
• Ameritrade introduces Express Account Opening,
  forging the path for the paperless opening of
  accounts (2000).
• Ameritrade launches the Personal Finance
  Center, allowing clients to organize all of their
  personal financial accounts online through
  account aggregation (2001).

5
Other Companies in the Industry

• Charles Schwab Corp.
• E Trade Group Inc (Etrade)
• TD Waterhouse Group, Inc.
• FMR Corp. (Fidelity Investments)

Ameritrade, Inc. is the largest online
brokerage firm!
6
Stock Trend

• 2 YEAR PERIOD

7
Analyst Opinion

• Recommendation Trends
• (Strong Buy) 1.0 - 5.0 (Strong Sell)

8
On the Web

• www.ameritrade.com
• www.ameritradeholding.com
• Investing Basics
• Trading Tools

9
For More Information

• Ameritrade Holding Corporation
• (NASDAQ AMTD)
• 4211 S. 102nd St.Omaha, NE 68127 
• Phone [phone]Toll Free 800-237-8692
• Fax [phone]