Internet in the Elevator

1
Internet in the Elevator

• Presentation to

Date
2
Youre in an Elevator, Whats More Important to
You?
3
Wing Tips?
4
Or Stock Tips?
Your Ad Here
Internet in the Elevator.
5
ABC Overview

• New media company based on internet technologies
• Major high-rise buildings
• 3rd rotations
• High resolution, high definition, ultra bright
  LCD screens
• Major high-rise buildings
• 3rd rotations
• 3rd rotations
• Branded news and information
• 3rd rotations
• 3rd rotations

6
Overview

• New media company based on internet technologies
• Major high-rise buildings
• 3rd rotations
• High resolution, high definition, ultra bright
  LCD screens
• Major high-rise buildings
• 3rd rotations
• 3rd rotations
• Branded news and information
• Major high-rise buildings
• 3rd rotations
• 3rd rotations

7
Overview

• New media company based on internet technologies
• Major high-rise buildings
• 3rd rotations
• High resolution, high definition, ultra bright
  LCD screens
• Major high-rise buildings
• 3rd rotations
• 3rd rotations
• Branded news and information
• 3rd rotations
• 3rd rotations

8
Benefits
9
Audience Profile
Tenant Composition of ABC Network
14
46
Consulting
5
Advertising
4
3
Media
9
19
Source Independent Research Study by Pathfinder
Research Group, 2000.
10
Audience Profile
Affluent, highly educated business professionals
40 years Average age 91,158 Average
income 93 Undergraduate and/or post graduate
study 76 Professional occupation professional
specialty, executive, management,
sales/marketing, administration
Internet savvy
77 Use the internet from work 50 Have made
purchases over the internet, making an average of
nine purchases over the last six months
of those who responded
Source Independent Research Study by Pathfinder
Research Group, 2000.
11
Audience Profile
Seeing your message all day
12
Audience Profile
CPA Firm - Staff 1000
of Firm
Compensation
9
175,000
Directors
2
100,000
Senior Managers
8
65,000
Managers
12
50,000
Senior Associates
26
42,000
Associates
30
88,819
40,000
Support Staff
11
Support Assistance
38,000
2
Source Big 5 Accounting Firm, Downtown,
Boston, MA
13
Audience Profile
Law Firm - Staff 400
of Firm
Compensation
500,000
Partners
14
145,000
Associates
28
48,000
Support Staff
58
138,400
Secretaries, managers, receptionists, trusts,
patent, paralegals Source 400 Person Law Firm,
Downtown, Boston, MA
14
Audience Profile
Viewers Opinions of ABC
Of those who responded
Source Independent Research Study by Pathfinder
Research Group, 2000.
15
Audience Profile Summary

• Desirable demographic audience
• Test for group
• Members of high end professional firms
• Test for group
• Connected and internet savvy
• Test for group

16
Quality Programming

• Branded content from high profile local and
  national media companies
• News, sports, traffic, weather, stocks, movie
  information, event information, book and movie
  reviews and more
• PROMAX Award winning programming director and
  full time news editors

17
Quality Programming
The Most Credible News Sources
18
Quality Programming
19
Quality Programming
Dynamic News and Information Service

• Valuable updated content at all times
• Content refreshed throughout the day
• Dynamic updating of traffic, weather and stock
  quotes
• Screens repeated in 5 minute blocks of
  programming and is updated every 20 minutes

20
Quality Programming Summary

• Valued news information source
• Prestigious content partners
• National and local expertise
• Up-to-date information

21
A National Vehicle
Market 2001

• Buildings in 30 of the top DMAs

22
A National Vehicle
New York 71 33,760,951 Los Angeles 26 6,948,882 Ch
icago 44 22,076,646 San Francisco 45 13,054,784 Bo
ston 38 10,683,702 Dallas 41 12,024,332 WDC 43 8,7
92,063 Atlanta 18 4,859,121 Houston 35 12,560,613
361
Buildings
124,761,093
Monthly
23
A National Vehicle
announced today that 12 real estate companies
have selected the company as the exclusive
provider of programming in their office
buildings. - Announced in Wall Street
Journal, April 14, 2000
24
A National Vehicle Summary
25
A National Vehicle
26
Traffic and Frequency
Elevator Ridership Statistics

• Building tenants ride the elevator an average of
  5.5 - 6 times per day
• Visitors ride the elevators an average of 2
  times per day
• Average elevator ride lasts from 1½ minute 2½
  minutes depending on time of day and building
  size
• Screen viewership is measured by total Elevator
  Traffic
• Actual traffic in and out of the elevator
• each day

27
Traffic
Elevator Traffic Equation
Daily Elevator Traffic


28
Traffic
Traffic Figures Using Sample Building Data
Given a building of SF 1M
31,427
Daily Elevator Traffic
162,845
Weekly Elevator Traffic
651,380
Monthly Elevator Traffic
29
Advertising Frequency
30
Media Comparative
ABC 45/55 40 67 76 Wall St. Journal 68/32
48 74 70 Bos. Bus Journal 70/30
47 88 92 Business Week 85/15
48 52 96 Boston Globe 52/48
46 44 36 Crains NY 72/28 49 84 97
Sources ABC Independent Research Study by
Pathfinder Research Group, 2000. Other
publications Media Kits Provided
31
Similar to Other Media
Television Immediacy, news entertainment,
passively intrusive Radio and Cable Targeted
reach, frequency High end Business Magazines
Higher income business consumer Direct
Mail Select distribution, electronic mail Out of
Home Very visual, targeted reach On-line
Advertising New media, cost effective
32
Summary
33
ABC a Part of the American Business Experience
Ooops. It appears the elevator is stuck between
floors. While you are waiting, would you like
to hear about our exciting new marketing
technology to reach captive elevator audiences?