Welcome to Our Elevator Speech

1
Welcome to Our Elevator Speech
At BetterDogFood (.COM!!) We GIVE you the dog and
then SELL you the dog food.

• BetterDogFood (.COM!!)
• A Hot Internet Startup
• Experienced Management
• Original Idea
• Ability To Execute
• (The Idea, Not the Dog)

2
The Basic Idea

• The Idea
• We give you the dog and then sell you the dog
  food!
• Our Value Proposition
• Everybody Likes Dogs
• Our Unfair Competitive Advantage
• We Thought of the Idea First!
• Our Sustainable Competitive Advantage
• Everybody Likes Dogs
• Everybody Else Likes Cats

3
The Company

• Proven Ability To Execute
• Founded Two Months Ago
• Experienced Management Team With Unrivaled
  Commitment
• All Employees Have Stock Options
• All Employees Own Dogs
• .COM Experts!
• Our Team Members Have Worked In 30 Startups Over
  the Last TWO YEARS!

4
The Market

• The Centers for Disease Control estimates that
  dogs bite more than 4.7 million people a year in
  the U.S., with more than 800,000 attacks serious
  enough to warrant medical care and more than half
  involving children.
• This Proves the Market WANTS a BetterDog!
• Our Dogs Carry Bite Insurance We Address the
  Market Need!
• In 1996 there were approximately 52.9 million
  dogs and 59.1 million cats living in households
  in the United States.
• Since People Like Dogs Better, We Will Attack
  This 6.2 Million Dog Market Gap!

5
The Product Cycle

• People Want Dogs
• We Go For the Kids Hey Kids? Want a Dog?
• We Ship The Dog
• A State-of-the-Art Logistical Center
• Dogs Are Shipped Hungry They WANT food!
• We Sell The Dog Food
• The Sweet Spot!
• Dog Food Has a 39 Gross Margin!
• We IPO!

6
Market Expansion

• Dogs Are Just the Beginning!
• Weve Developed a General-Purpose Paradigm
• Dogs Test The Paradigm
• Amazon Started With Books, We Start With Dogs
• Market Expansion
• Cats
• Birds
• Save the Owl Campaign Seeds Market
• Unlimited Potential!
• No Technical Limitations
• Ability To Scale!

7
Developer Relations

• Internet-Savvy Community Relations
• www.DoggieBlog.Com Award-Winning Daily Diary
  (Blog) by a Dog
• We Pioneered the Blogs for Dogs Concept
• www.DoggieRing.Com We Coalesce the Marketplace
  by Linking Internet Content Developers Into Our
  Web Ring.
• Edog!
• Partner With Epinions.com
• Love It!
• Hate It!

8
Investors

• Pioneering Investor Relations Program
• You give us your dog and we give you stock!
• Loyal Investor Base
• Supply of Dogs!
• Company Has Raised 3 Rounds
• Name-Brand Investors!
• Ready To Go Public!
• Albanian SEC S-1 Filed
• Road Show Scheduled

9
Summary

• Run With the Pack!
• BetterDogFood Is a Better .Com!
• A Clever Idea
• A Commitment to Quality
• Cute Dogs
• Unrivaled Market Opportunity
• Everybody Likes Dogs
• All Dogs Eat Dog Food
• BetterDogFood (.Com!) We give you the dog and
  then sell you the dog food.