Investing in Sport

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Investing in Sport

• Sport Strategy Health/well-being
• Sport Strategy Better Public Services
• Sport Strategy New Infrastructure
• Sport Strategy The environment
• Sport Strategy Dynamic economy
• All in a highly competitive world

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The Economic CaseThe Economic Health of the
Country
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The Costs in Glasgow

• Capital costs happening anyway 3bn
• Capital costs for the Games 70m
• Revenue costs of the Games 375m
• Net public investment 298m

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Revenues OC

• Sponsorship 23.5m
• Ticket Sales 18.7m
• Merchandising 1.5m
• Investment through public subsidy
• Scottish Government 238.4m
• Glasgow City Council 59.6m

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Strathclyde Park
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Loch Lomond
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Glasgow River Festival
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Real Perception of Glasgowand Scotland
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Perception of Glasgow

• Outdated of the 60s and 70s
• Dirty, dark and dangerous
• Little knowledge of the changes in Glasgow and
  Scotland
• We assumed much more knowledge among the voters
• Gap between perception and reality
• We had to sell the reality abroad then at home

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Travel
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Presentations
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Receptions
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Inward Visits

• One delegate from each country
• Duration of 4 nights / 5 days
• Venue tours
• Presentations
• Social Programme

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Venue Tours
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Venue Tours
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Presentations
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Social Programme
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Perception of Cities

• 1990 2001 2004 2006
• London 1 1 1 1
• Paris 2 2 2
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• Frankfurt 3 3 3
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• Barcelona 11 6 6
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• Brussels 4 4 4
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• Amsterdam 5 5 5
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• Madrid 17 8 7
  7

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• The rise of the Spanish Cities shows a
• clear link between a city perceived to be
• doing the most to improve itself and the
• perception that the city is a good location
• for business

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Perception of Cities

• 1990 2001 2004 2006
• Prague 23 21 13 13
• Warsaw
  20 18
• Bucharest
  29
• Athens 22 29 30 32

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Conclusion
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Investing in Sport

• Important in its own right
• Powerful contributor to local and national
  strategies on such areas health, education,
  tourism, skills and confidence
• Responsibility to keep defining contribution
• Look beyond the glitter of major events
• Using them and all other means to develop
  individuals, the community and country

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Through effective planning, entrusted for
generations to come